FreshMail vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FreshMail
Score 7.1 out of 10
N/A
FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$0
per month 1 user
Pricing
FreshMailMailerLite
Editions & Modules
No answers on this topic
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
FreshMailMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredOptional
Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
FreshMailMailerLite
Features
FreshMailMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FreshMail
8.4
Ratings
5% above category average
MailerLite
8.9
Ratings
11% above category average
WYSIWYG email editor8.50 Ratings9.70 Ratings
Dynamic content8.50 Ratings9.10 Ratings
Ability to test dynamic content9.00 Ratings7.40 Ratings
Landing pages9.00 Ratings7.80 Ratings
A/B testing8.00 Ratings9.40 Ratings
Mobile optimization7.00 Ratings8.50 Ratings
Email deliverability reporting10.00 Ratings9.50 Ratings
List management7.00 Ratings9.50 Ratings
Triggered drip sequences8.50 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshMail
8.2
Ratings
7% above category average
MailerLite
7.0
Ratings
9% below category average
Dashboards8.00 Ratings6.00 Ratings
Standard reports8.00 Ratings9.00 Ratings
Custom reports8.50 Ratings6.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
FreshMail
8.4
Ratings
5% above category average
MailerLite
9.0
Ratings
12% above category average
URL Validation8.50 Ratings00 Ratings
Link Tracking9.50 Ratings00 Ratings
Image Validation8.00 Ratings00 Ratings
Inbox Display8.00 Ratings00 Ratings
Email Accessibility Tools9.00 Ratings00 Ratings
Spelling and Grammar Check8.00 Ratings00 Ratings
Spam Testing8.00 Ratings00 Ratings
Email Previews8.00 Ratings9.00 Ratings
Best Alternatives
FreshMailMailerLite
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshMailMailerLite
Likelihood to Recommend
8.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.7
(0 ratings)
Support Rating
-
(0 ratings)
9.4
(0 ratings)
User Testimonials
FreshMailMailerLite
Likelihood to Recommend
Reaching out to a cold list and sending some well curated content to market to them and auto responding to their questions is where Freshmail performs really well, it does have a lot of options which other competitors do not. It has to get better at showing analytical data to make relevant decisions on campaigns and be able to act on it.
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I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
  • Easy to design emails
  • Good analytics
  • Almost no bouncing emails
  • Great user experience
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  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
  • Better integration with Google Analytics
  • Having some advanced automation tools to enable more outreach
  • More comprehensive analytical data to make decisions on what's working
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  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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Likelihood to Renew
No answers on this topic
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
No answers on this topic
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Support Rating
No answers on this topic
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
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MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Return on Investment
  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
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  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
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ScreenShots

FreshMail Screenshots

Screenshot of nullScreenshot of nullScreenshot of null

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations