Frase vs. WebCEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.6 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
WebCEO
Score 10.0 out of 10
N/A
Web CEO is a SaaS-based, enterprise-level SEO platform comprised of 24 online tools for digital agencies. It has a language wiki that the vendor reports is actively used by 200,000 users to keep the interface multilingual (available in English, Arabic, Simplified Chinese, Traditional Chinise, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Greek, Brazilian and…
$36
per month per user
Pricing
FraseWebCEO
Editions & Modules
No answers on this topic
Solo
$36
per month per user
Agency Unlimited
99 + scanning fees
per month
StartUp
$119
per month
Corporate
$299
per month
Offerings
Pricing Offerings
FraseWebCEO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSOLO: 1 project, 100 unique keywords, 5 SERP scan depth, weekly automated scanning, 1,000 pages audited; 1,000 backlinks analyzed. STARTUP: 5 projects; 750 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 5,000 pages audited (1,000 pages/project); 10,000 backlinks analyzed (2,000 backlinks/project); branded SEO reports; 5 SEO leads per day. AGENCY UNLIMITED: unlimited projects ($2 per project/mo); unlimited keywords with Unlimited search engines ($4/1,000 rank queries); 10 SERP scan depth; monthly/weekly/daily automated scanning (manual scanning on demand); unlimited pages audited; unlimited backlinks analyzed ($8/10,000 backlinks found); branded SEO reports; 5 SEO leads per day + unlimited leads for an extra cost; SEO audit button on your site; White-label SEO tools on a domain ($40/mo); SEO tools API, full functionality; White-label support & training; all scanning except for rankings and backlinks at no extra cost. CORPORATE: 30 projects; 2400 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 150,000 pages audited (5,000 pages/project); 180,000 backlinks analyzed (6,000 backlinks/project); branded SEO reports; 5 SEO leads per day; SEO audit button added to the site.
More Pricing Information
Community Pulse
FraseWebCEO
Features
FraseWebCEO
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
Ratings
3% below category average
WebCEO
8.5
Ratings
9% above category average
Page grader8.00 Ratings9.00 Ratings
Competitive analysis7.00 Ratings10.00 Ratings
Keyword analysis00 Ratings8.00 Ratings
Backlink management00 Ratings7.00 Ratings
SERP ranking tracking00 Ratings10.00 Ratings
Site audit / diagnostics00 Ratings9.00 Ratings
Site recommendations00 Ratings9.00 Ratings
Task management00 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
Ratings
8% below category average
WebCEO
7.8
Ratings
3% above category average
Local SEO7.00 Ratings9.00 Ratings
Social SEO00 Ratings5.00 Ratings
Mobile SEO00 Ratings8.00 Ratings
Global SEO00 Ratings9.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
Ratings
12% above category average
WebCEO
8.7
Ratings
3% above category average
Multi-domain support10.00 Ratings8.30 Ratings
Integration with web analytics tools9.00 Ratings9.10 Ratings
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FraseWebCEO
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Score 10.0 out of 10
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Score 8.2 out of 10
Advanced Web Ranking
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Score 8.2 out of 10
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
FraseWebCEO
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
FraseWebCEO
Likelihood to Recommend
Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.
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If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.
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Pros
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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  • The support team at WEB CEO are probably one of the best we have come across! They are always on the ball and answer all and any questions we have within a quick timeframe!
  • The on-page optimisations and page scores go quite in depth allowing you to understand what is holding a page back. You can also customise what you want the on-page optimisations to be. There are settings to turn off a ranking factor, extremely handy for certain projects!
  • The internal link structure analysis is extremely useful to help see your most authoritative pages. This enables you to help direct your links to your most important pages and see what pages are linked together.
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Cons
  • UI
  • Content Editor
  • Headings at Glance
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  • We are very happy with WebCEO and they are always responsive and have implemented many of our team's recommendations. Most recently we have suggested they work on a system that would allow for factoring whether a ranking was a local stack, organic, answer box, and provide an at a glance rating. Something like 1-1-1, where each dash would signify a first page ranking, so first dash would be answer box, next local stack, next organic, etc...
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Likelihood to Renew
No answers on this topic
Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Web CEO digs deeper into company’s online marketing strategy including email campaign, shortened URL service, creating landing page for webinars, social media push activities.
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Usability
No answers on this topic
The UI is awesome and the recently redesigned the entire product. This isn't like Hootsuite which stays stagnant for years. It looks modern and functions like a modern tool. It can be a little sluggish at times but that is partially due to it querying so much amazing data at once :)
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Support Rating
No answers on this topic
Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.
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Implementation Rating
No answers on this topic
No. The difficulties were much of our own making. The installation of the software was simple and trouble free but our own initial use was less straightforward and we did not thoroughly think through how certain aspects of the system would be used. Thus we had initial inconsistency between different users of the system, which had to be resolved later.
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Alternatives Considered
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the data compiled to quickly implement solutions on our clients' sites.
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Return on Investment
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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  • I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
  • The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.
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ScreenShots

WebCEO Screenshots

Screenshot of Project DashboardScreenshot of Keyword ResearchScreenshot of Rank TrackingScreenshot of My BacklinksScreenshot of Site AuditScreenshot of Competitor Metrics