TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frase

    Score8.6 out of 10
    N/AFrase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A

    Siteimprove

    Score10 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    FraseSiteimprove
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FraseSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    FraseSiteimprove
    Considered Both Products
    Frase, Inc
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    FraseSiteimprove
    SEO
    Comparison of SEO features of Frase and Siteimprove
    Feature
    Frase
    7.5
    1 Ratings
    3% below category average
    Siteimprove
    -
    Ratings
    Page grader8.01 Ratings00 Ratings
    Competitive analysis7.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Frase and Siteimprove
    Feature
    Frase
    7.0
    1 Ratings
    8% below category average
    Siteimprove
    -
    Ratings
    Local SEO7.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Frase and Siteimprove
    Feature
    Frase
    9.5
    1 Ratings
    12% above category average
    Siteimprove
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools9.01 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Frase and Siteimprove
    Feature
    Frase
    -
    Ratings
    Siteimprove
    7.4
    1 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings8.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings4.01 Ratings
    Referral Source Tracking00 Ratings7.01 Ratings
    Customizable Dashboards00 Ratings10.01 Ratings
    User Ratings
    FraseSiteimprove
    Likelihood to Recommend
    8.0
    (2 ratings)
    10.0
    (17 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (5 ratings)
    User Testimonials
    FraseSiteimprove
    Likelihood to Recommend
    Frase, Inc
    1. If you are going to write any piece of content for your readers, it will be your great assistant!!
    2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
    3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    Frase, Inc
    • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
    • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
    • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    Frase, Inc
    • UI
    • Content Editor
    • Headings at Glance
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Usability
    Frase, Inc
    No answers on this topic
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    Frase, Inc
    No answers on this topic
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    Frase, Inc
    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    Frase, Inc
    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots