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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frase

    Score8.6 out of 10
    N/AFrase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    FraseSimilarweb
    Editions & Modules
    No answers on this topic
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Offerings
    Pricing Offerings
    FraseSimilarweb
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Features
    FraseSimilarweb
    SEO
    Comparison of SEO features of Frase and Similarweb
    Feature
    Frase
    7.5
    1 Ratings
    3% below category average
    Similarweb
    8.0
    13 Ratings
    Page grader8.01 Ratings00 Ratings
    Competitive analysis7.01 Ratings9.012 Ratings
    Keyword analysis00 Ratings8.013 Ratings
    SERP ranking tracking00 Ratings7.29 Ratings
    SEO Channels
    Comparison of SEO Channels features of Frase and Similarweb
    Feature
    Frase
    7.0
    1 Ratings
    8% below category average
    Similarweb
    -
    Ratings
    Local SEO7.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Frase and Similarweb
    Feature
    Frase
    9.5
    1 Ratings
    12% above category average
    Similarweb
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools9.01 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Frase and Similarweb
    Feature
    Frase
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    Competitor Research00 Ratings8.814 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    User Ratings
    FraseSimilarweb
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    FraseSimilarweb
    Likelihood to Recommend
    Frase, Inc
    1. If you are going to write any piece of content for your readers, it will be your great assistant!!
    2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
    3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
    Incentivized
    Read full review
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
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    Pros
    Frase, Inc
    • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
    • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
    • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
    Incentivized
    Read full review
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
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    Cons
    Frase, Inc
    • UI
    • Content Editor
    • Headings at Glance
    Incentivized
    Read full review
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Likelihood to Renew
    Frase, Inc
    No answers on this topic
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Usability
    Frase, Inc
    No answers on this topic
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Support Rating
    Frase, Inc
    No answers on this topic
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Implementation Rating
    Frase, Inc
    No answers on this topic
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Alternatives Considered
    Frase, Inc
    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Incentivized
    Read full review
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
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    Return on Investment
    Frase, Inc
    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Incentivized
    Read full review
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.