Frase vs. Serpstat

Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.

Incentivized

Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.

Incentivized

• Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
• Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
• Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.

Incentivized

• Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
• Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
• Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.

Incentivized

• UI
• Content Editor
• Headings at Glance

Incentivized

• The daily query limit is sometimes frustrating.
• For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.

Incentivized

I am very happy with the program and their services.

Incentivized

Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.

Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.

Incentivized

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

Incentivized

Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.

Incentivized

We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.

Incentivized

• We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
• Our clients are happy, so here our ROI is 50x
• We are getting 10x ROI

Incentivized

• Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
• Serpstat reporting has saved us time when delivering reports to clients
• Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
• Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO

Incentivized