TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frase

    Score8.6 out of 10
    N/AFrase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A

    Semrush

    Score8.7 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    FraseSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    FraseSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    FraseSemrush
    Considered Both Products
    Frase, Inc
    No answer on this topic
    Semrush
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    106 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    96 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    94 Answers
    Features
    FraseSemrush
    SEO
    Comparison of SEO features of Frase and Semrush
    Feature
    Frase
    7.5
    1 Ratings
    3% below category average
    Semrush
    7.9
    152 Ratings
    2% above category average
    Page grader8.01 Ratings7.0127 Ratings
    Competitive analysis7.01 Ratings8.6147 Ratings
    Keyword analysis00 Ratings8.7152 Ratings
    Backlink management00 Ratings8.2145 Ratings
    SERP ranking tracking00 Ratings8.1148 Ratings
    Site audit / diagnostics00 Ratings8.0148 Ratings
    Site recommendations00 Ratings7.3137 Ratings
    Task management00 Ratings7.090 Ratings
    SEO Channels
    Comparison of SEO Channels features of Frase and Semrush
    Feature
    Frase
    7.0
    1 Ratings
    8% below category average
    Semrush
    8.1
    138 Ratings
    6% above category average
    Local SEO7.01 Ratings8.3126 Ratings
    Social SEO00 Ratings8.0104 Ratings
    Mobile SEO00 Ratings7.7111 Ratings
    Global SEO00 Ratings8.3112 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Frase and Semrush
    Feature
    Frase
    9.5
    1 Ratings
    12% above category average
    Semrush
    8.7
    123 Ratings
    3% above category average
    Multi-domain support10.01 Ratings8.3113 Ratings
    Integration with web analytics tools9.01 Ratings9.0117 Ratings
    User Ratings
    FraseSemrush
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.8
    (152 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    FraseSemrush
    Likelihood to Recommend
    Frase, Inc
    1. If you are going to write any piece of content for your readers, it will be your great assistant!!
    2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
    3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Frase, Inc
    • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
    • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
    • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Frase, Inc
    • UI
    • Content Editor
    • Headings at Glance
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Frase, Inc
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Frase, Inc
    No answers on this topic
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Frase, Inc
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Frase, Inc
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Frase, Inc
    No answers on this topic
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Frase, Inc
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Frase, Inc
    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Frase, Inc
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Frase, Inc
    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots