Frase vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.6 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Pricing
FraseSE Ranking
Editions & Modules
No answers on this topic
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Offerings
Pricing Offerings
FraseSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
FraseSE Ranking
Features
FraseSE Ranking
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
Ratings
3% below category average
SE Ranking
7.9
Ratings
2% above category average
Page grader8.00 Ratings7.60 Ratings
Competitive analysis7.00 Ratings7.90 Ratings
Keyword analysis00 Ratings7.90 Ratings
Backlink management00 Ratings7.30 Ratings
SERP ranking tracking00 Ratings7.90 Ratings
Site audit / diagnostics00 Ratings7.90 Ratings
Site recommendations00 Ratings8.40 Ratings
Task management00 Ratings7.90 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
Ratings
8% below category average
SE Ranking
8.1
Ratings
6% above category average
Local SEO7.00 Ratings8.10 Ratings
Mobile SEO00 Ratings8.10 Ratings
Global SEO00 Ratings8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
Ratings
12% above category average
SE Ranking
8.4
Ratings
1% below category average
Multi-domain support10.00 Ratings8.50 Ratings
Integration with web analytics tools9.00 Ratings8.40 Ratings
Best Alternatives
FraseSE Ranking
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FraseSE Ranking
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
FraseSE Ranking
Likelihood to Recommend
Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.
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SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
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Pros
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
  • UI
  • Content Editor
  • Headings at Glance
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  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Usability
No answers on this topic
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
No answers on this topic
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
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Return on Investment
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool