Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.
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Google Search Console
Score 9.0 out of 10
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Google Search Console is a search engine optimization software solution offered by Google.
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Pricing
Frase
Google Search Console
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Frase
Google Search Console
Free Trial
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No
Free/Freemium Version
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Premium Consulting/Integration Services
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Entry-level Setup Fee
No setup fee
No setup fee
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Community Pulse
Frase
Google Search Console
Features
Frase
Google Search Console
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
Ratings
3% below category average
Google Search Console
6.2
Ratings
22% below category average
Page grader
8.00 Ratings
5.10 Ratings
Competitive analysis
7.00 Ratings
2.00 Ratings
Keyword analysis
00 Ratings
8.30 Ratings
Backlink management
00 Ratings
4.90 Ratings
SERP ranking tracking
00 Ratings
7.20 Ratings
Site audit / diagnostics
00 Ratings
7.40 Ratings
Site recommendations
00 Ratings
6.20 Ratings
Task management
00 Ratings
8.50 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
Ratings
8% below category average
Google Search Console
7.3
Ratings
4% below category average
Local SEO
7.00 Ratings
5.00 Ratings
Social SEO
00 Ratings
8.00 Ratings
Mobile SEO
00 Ratings
7.80 Ratings
Global SEO
00 Ratings
8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.
If you just want to understand how much traffic you're getting from Google organic search results, and study the queries and landing pages that make up this traffic, this is a great tool. If you also want to figure out where you may be missing opportunities or making it hard for people to find your site, this can help with that. However, GSC is not going to give you step by step instructions for how to fix SEO issues, and won't help prioritize anything either. It's essentially like a car dashboard, but doesn't do any driving or tell you how to drive.
Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
I'd like more instructions about how to respond to certain errors I see - it can be difficult to understand when you see a red error message what it really means and how to fix it.
I'd appreciate warnings being 'ranked' somehow to understand what's really a big deal, and what might be a minor issue.
Search analytics is helpful but not comprehensive - you can only go back so far in the data, and can't see all the search terms that are sending traffic to your site.
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
We are using Ahrefs and SEMRush along with the search console. Ahrefs helps in creating our backlink strategy while SEMRush for content gaps and opportunities. Search console is more preferred as it is completely free and data comes straight from Google. But you cannot see backlinks and ads in search console.
We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI