Frase vs. Google PageSpeed Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.6 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Google PageSpeed Insights
Score 9.0 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Pricing
FraseGoogle PageSpeed Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FraseGoogle PageSpeed Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FraseGoogle PageSpeed Insights
Features
FraseGoogle PageSpeed Insights
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
Ratings
3% below category average
Google PageSpeed Insights
7.5
Ratings
3% below category average
Page grader8.00 Ratings7.30 Ratings
Competitive analysis7.00 Ratings5.00 Ratings
Keyword analysis00 Ratings6.00 Ratings
Site audit / diagnostics00 Ratings9.90 Ratings
Site recommendations00 Ratings9.90 Ratings
Task management00 Ratings6.70 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
Ratings
8% below category average
Google PageSpeed Insights
6.3
Ratings
19% below category average
Local SEO7.00 Ratings5.00 Ratings
Social SEO00 Ratings5.00 Ratings
Mobile SEO00 Ratings10.00 Ratings
Global SEO00 Ratings5.40 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
Ratings
12% above category average
Google PageSpeed Insights
8.5
Ratings
0% above category average
Multi-domain support10.00 Ratings9.10 Ratings
Integration with web analytics tools9.00 Ratings8.00 Ratings
Best Alternatives
FraseGoogle PageSpeed Insights
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FraseGoogle PageSpeed Insights
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
FraseGoogle PageSpeed Insights
Likelihood to Recommend
Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.
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It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility
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Pros
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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Cons
  • UI
  • Content Editor
  • Headings at Glance
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  • PDF reports
  • Sending to someone else
  • Setup monthly report running would be cool
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Usability
No answers on this topic
It's a free, easy to use tool
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Support Rating
No answers on this topic
There is no support from Google for the tool.
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Alternatives Considered
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.
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Return on Investment
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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  • Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
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ScreenShots