Foundry ABM vs. Primer (SayPrimer)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.6 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Primer (SayPrimer)
Score 0.0 out of 10
N/A
Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such as Apollo, ZoomInfo, and People Data Labs), making it instantly available to revenue teams. With Primer’s audience builder, marketers can build hyper-targeted qualified audiences and reach them simultaneously across ad platforms…N/A
Pricing
Foundry ABMPrimer (SayPrimer)
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Foundry ABMPrimer (SayPrimer)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Foundry ABMPrimer (SayPrimer)
Features
Foundry ABMPrimer (SayPrimer)
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
Ratings
8% below category average
Primer (SayPrimer)
-
Ratings
Automated routing and prioritization8.20 Ratings00 Ratings
Customer interaction histories7.30 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization7.30 Ratings00 Ratings
Engagement data tracking7.30 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.2
Ratings
8% below category average
Primer (SayPrimer)
-
Ratings
Ad campaign creation6.70 Ratings00 Ratings
Display advertising6.80 Ratings00 Ratings
Contextual advertising6.40 Ratings00 Ratings
Social advertising6.40 Ratings00 Ratings
Ad reporting and analytics7.30 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
Ratings
15% below category average
Primer (SayPrimer)
-
Ratings
Standard visitor segmentation8.20 Ratings00 Ratings
Behavioral visitor segmentation6.40 Ratings00 Ratings
ABM sales intelligence6.40 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
Ratings
7% below category average
Primer (SayPrimer)
-
Ratings
3rd party intent signals7.30 Ratings00 Ratings
Downstream intent signals7.30 Ratings00 Ratings
Account identification7.30 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
Ratings
2% below category average
Primer (SayPrimer)
-
Ratings
Automated workflow & orchestration8.20 Ratings00 Ratings
User Ratings
Foundry ABMPrimer (SayPrimer)
Likelihood to Recommend
8.2
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
-
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Foundry ABMPrimer (SayPrimer)
Likelihood to Recommend
Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
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Pros
  • Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
  • Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
  • Creating audiences to target with our campaigns, easy to set up and customize.
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Cons
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Usability
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
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Reliability and Availability
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
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Online Training
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
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Scalability
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
  • The element of Sales Funnel in this tool is top-notch as it facilitates in keeping our sales team satisfied by augmenting prospects.
  • This product has proven to be an essential ingredient of success in my business, so if you want prosperity in your business, then this tool is worth trying.
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ScreenShots