Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.
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Lighthouse Studio
Score 9.0 out of 10
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Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.
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Pricing
Formstack Forms
Sawtooth Lighthouse Studio
Editions & Modules
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
Formstack Forms
Lighthouse Studio
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Plans start at $50/month (billed annually), including:
20 Digital Forms
1,000 Submissions Per Form
14,400 API Calls Per Day
Drag-and-Drop Form Builder
Custom Themes
Payment Integrations
Salesforce Integration
SSO User Management
Form Prefill
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More Pricing Information
Community Pulse
Formstack Forms
Sawtooth Lighthouse Studio
Features
Formstack Forms
Sawtooth Lighthouse Studio
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Formstack Forms
7.2
Ratings
10% below category average
Sawtooth Lighthouse Studio
6.5
Ratings
20% below category average
Survey templates
7.50 Ratings
00 Ratings
Themes
4.50 Ratings
6.00 Ratings
Custom logo/branding
9.50 Ratings
7.00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Formstack Forms
7.5
Ratings
13% below category average
Sawtooth Lighthouse Studio
9.0
Ratings
6% above category average
Changes to live survey
5.50 Ratings
8.00 Ratings
Question design help
8.00 Ratings
9.00 Ratings
Multiple question types
9.00 Ratings
10.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Formstack Forms
6.6
Ratings
22% below category average
Sawtooth Lighthouse Studio
10.0
Ratings
19% above category average
Survey logic flexibility
6.60 Ratings
10.00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Formstack Forms
8.2
Ratings
1% above category average
Sawtooth Lighthouse Studio
6.0
Ratings
30% below category average
Response tracking
10.00 Ratings
6.00 Ratings
Data export
10.00 Ratings
4.00 Ratings
Standard reports
5.60 Ratings
5.00 Ratings
Custom reports
5.60 Ratings
00 Ratings
Analytics
10.00 Ratings
9.00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Formstack Forms
10.0
Ratings
14% above category average
Sawtooth Lighthouse Studio
10.0
Ratings
14% above category average
Access controls
10.00 Ratings
10.00 Ratings
Compliance
10.00 Ratings
10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
Formstack integrates well with HubSpot, our marketing automation platform of choice.
Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.
Buggy Updates: Formstack tends to make on-the-fly updates that break features. We run into this about once a year
Appearance: the forms are starting to look dated compared to some of the competitors (looking at you, Typeform)
Dynamic Data: passing data from one field to another is not-exactly doable
Paid Add-Ons: the price for Formstack is already an arm and a leg; the fact that they have additional monthly paid add-ons is frustrating
User Limits: user accounts barely do anything outside of 'view/edit' permissions, thus the low volume allocated seems a bit greedy at $10/user/mo for more
Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
I give it this rating because Ali feel like just about anyone can use this. Now with 7 billion people in the work I understand that’s not the case but I feel like Formstack get it pretty simple where a majority of humans could use it and navigate through. The only reason I didn’t give it a higher rating is because I think Google Forms is a little easier to use and that it’s pretty much impossible for any product to get a 10 on usability in my opinion.
It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
Formstack has awesome support! They are always quick to respond and genuinely care for their clients' success. They will work with you to find a solution or let developers know about your feature request. There are a few things on the feature request forum that I wish they would implement sooner, but I am at least grateful that they give clients a space to voice their ideas and take them into consideration.
We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the program!
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
Immediate response - those that submit forms receive immediate response that their form has been submitted.