Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.
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Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…
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Pricing
Folloze
Ion, by Rock Content
Editions & Modules
Folloze
Contact Sales
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
Folloze
Ion, by Rock Content
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
$5,500 per customer
Additional Details
—
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
Folloze
Ion, by Rock Content
Features
Folloze
Ion, by Rock Content
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
Ratings
5% below category average
Ion, by Rock Content
-
Ratings
Automated routing and prioritization
7.50 Ratings
00 Ratings
Customer interaction histories
7.70 Ratings
00 Ratings
Syndicated content
7.30 Ratings
00 Ratings
Personalization
8.10 Ratings
00 Ratings
Engagement data tracking
7.70 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
Ratings
5% below category average
Ion, by Rock Content
-
Ratings
Ad campaign creation
7.80 Ratings
00 Ratings
Display advertising
7.40 Ratings
00 Ratings
Contextual advertising
7.10 Ratings
00 Ratings
Social advertising
7.30 Ratings
00 Ratings
Ad reporting and analytics
7.50 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.5
Ratings
9% below category average
Ion, by Rock Content
-
Ratings
Standard visitor segmentation
7.40 Ratings
00 Ratings
Behavioral visitor segmentation
7.60 Ratings
00 Ratings
ABM sales intelligence
7.50 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.1
Ratings
9% below category average
Ion, by Rock Content
-
Ratings
3rd party intent signals
6.40 Ratings
00 Ratings
Downstream intent signals
7.50 Ratings
00 Ratings
Account identification
7.60 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
Ratings
11% below category average
Ion, by Rock Content
-
Ratings
Automated workflow & orchestration
7.50 Ratings
00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Folloze
-
Ratings
Ion, by Rock Content
7.5
Ratings
7% below category average
Ideation
00 Ratings
10.00 Ratings
Content collaboration
00 Ratings
5.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Folloze
-
Ratings
Ion, by Rock Content
8.7
Ratings
7% above category average
Content hub
00 Ratings
10.00 Ratings
Forms / Gated content
00 Ratings
10.00 Ratings
Embedded CTAs
00 Ratings
10.00 Ratings
Content distribution
00 Ratings
8.00 Ratings
Content promotion
00 Ratings
8.00 Ratings
Content automation
00 Ratings
6.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Integrating the contact form with our CRM has been a lengthy and on-going process
We use iframe for some of our content pieces and I think it could look better than it does now
We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
We do really appreciate the level of complexity and customization available in the platform.