Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
LiftMetrix (discontinued)
Score 8.9 out of 10
N/A
Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
This was the first program that I used so do not have anything to compare it to. It does work better than scheduling within Facebook now Meta. I am not looking into other options because I would like to be able to post to more social accounts at a lower cost.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
