Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.
I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.
This was the first program that I used so do not have anything to compare it to. It does work better than scheduling within Facebook now Meta. I am not looking into other options because I would like to be able to post to more social accounts at a lower cost.