Fiserv (First Data) - ICICI Merchant Services vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fiserv (First Data) - ICICI Merchant Services
Score 2.1 out of 10
N/A
Fiserv (formerly First Data) and ICICI Merchant Services combined a payment gateway and point-of-sale software and hardware solutions with features such as card & check acceptance, and merchant mobile commerce solutions, and ecommerce gateway. First Data merged with Fiserv in July 2019. Similar capabilities are now supplied by Fiserv Carat.N/A
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Fiserv (First Data) - ICICI Merchant ServicesThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Fiserv (First Data) - ICICI Merchant ServicesThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Fiserv (First Data) - ICICI Merchant ServicesThryv
Features
Fiserv (First Data) - ICICI Merchant ServicesThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Fiserv (First Data) - ICICI Merchant Services
-
Ratings
Thryv
9.2
Ratings
23% above category average
Dynamic content00 Ratings8.90 Ratings
Ability to test dynamic content00 Ratings9.10 Ratings
Landing pages00 Ratings10.00 Ratings
Mobile optimization00 Ratings8.80 Ratings
Email deliverability reporting00 Ratings9.10 Ratings
List management00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Fiserv (First Data) - ICICI Merchant Services
-
Ratings
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation00 Ratings8.70 Ratings
Data quality management00 Ratings8.60 Ratings
Automated sales alerts and tasks00 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Fiserv (First Data) - ICICI Merchant Services
-
Ratings
Thryv
9.0
Ratings
10% above category average
Calendaring00 Ratings9.00 Ratings
Event/webinar marketing00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Fiserv (First Data) - ICICI Merchant Services
-
Ratings
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns00 Ratings9.40 Ratings
Social profile integration00 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Fiserv (First Data) - ICICI Merchant Services
-
Ratings
Thryv
6.6
Ratings
3% below category average
Dashboards00 Ratings9.10 Ratings
Standard reports00 Ratings8.60 Ratings
Custom reports00 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Fiserv (First Data) - ICICI Merchant Services
-
Ratings
Thryv
8.3
Ratings
25% above category average
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings8.90 Ratings
Customizability00 Ratings8.10 Ratings
Best Alternatives
Fiserv (First Data) - ICICI Merchant ServicesThryv
Small Businesses
Apple Pay
Apple Pay
Score 9.3 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
Apple Pay
Apple Pay
Score 9.3 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adyen
Adyen
Score 8.8 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Fiserv (First Data) - ICICI Merchant ServicesThryv
Likelihood to Recommend
4.7
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Fiserv (First Data) - ICICI Merchant ServicesThryv
Likelihood to Recommend
The arena of companies to choose from to process credit/debit card payments at this level is ridiculously small. I was told which one we would be working with, and am unaware how the others compare(especially on processing fees), but I can only assume that they would be better to work with than FirstData after the overly complicated process we have gone through over the last couple years when we were told it would easily take less than a year.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Provided our client with competitive rates
  • Integration came with a sandbox environment, which was convenient
  • Backend has a summary of all transactions and a report that can be exported
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • [In my experience,] merchants will just follow this scam service and they will say they provide a refund to the customer but actually they will not do anything just use your money by giving unnecessary excuses.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
No answers on this topic
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
We had previously used Elavon Merchant services. We found the provider to be more expensive and offer far less flexibility for our processing. Also, our processing was entirely manual and had to be done in the office.
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I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
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Return on Investment
  • Sales have increased in the past year because I have a dedicated site to selling products that people used to have to come in person to order. First Data along with putting everything up on my website definitely makes it easy for me to automate things.
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments