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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Firework

    N/AN/APowering over 1,000 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to websites and apps. The software enables customers to create and host native, shoppable video content for engaging product discovery, shopping experiences, and a deeper emotional connection with consumers.N/A

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Pricing
    FireworkHotjar
    Editions & Modules
    Enterprise
    Contact Us
    per month
    Plus
    Contact Us
    per month
    Starter
    Contact Us
    per month
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Offerings
    Pricing Offerings
    FireworkHotjar
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.
    More Pricing Information
    Community Pulse
    FireworkHotjar
    Considered Both Products
    Loop Now Technologies, Inc. (Firework)
    No answer on this topic
    Contentsquare
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    51 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    44 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    41 Answers
    User Ratings
    FireworkHotjar
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (104 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.7
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    9.6
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    FireworkHotjar
    Likelihood to Recommend
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    Pros
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    Cons
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    Likelihood to Renew
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Incentivized
    Read full review
    Usability
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Incentivized
    Read full review
    Support Rating
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    Alternatives Considered
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    No answers on this topic
    Return on Investment
    Loop Now Technologies, Inc. (Firework)
    No answers on this topic
    Contentsquare
    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Incentivized
    Read full review
    ScreenShots

    Firework Screenshots

    Screenshot of Video Experiences for Online StoresProduct screenshotScreenshot of Optimized for Mobile-first BrowsingScreenshot of Built-In Content Creation StudioScreenshot of Goes Live in Minutes