Funnel IQ vs. Piwik PRO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel IQ
Score 8.4 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Piwik PRO
Score 8.6 out of 10
N/A
Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that connects with other parts of the client’s tech stack. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers multiple flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and…N/A
Pricing
Funnel IQPiwik PRO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Funnel IQPiwik PRO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
Funnel IQPiwik PRO
Features
Funnel IQPiwik PRO
Security
Comparison of Security features of Product A and Product B
Funnel IQ
7.8
Ratings
2% below category average
Piwik PRO
-
Ratings
Role-based user permissions7.80 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
Ratings
2% above category average
Piwik PRO
-
Ratings
Tag library8.60 Ratings00 Ratings
Tag variable mapping8.20 Ratings00 Ratings
Ease of writing custom tags8.80 Ratings00 Ratings
Rules-driven tag execution8.00 Ratings00 Ratings
Tag performance monitoring8.80 Ratings00 Ratings
Page load times6.80 Ratings00 Ratings
Mobile app tagging7.50 Ratings00 Ratings
Library of JavaScript extensions7.30 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Funnel IQ
8.3
Ratings
4% above category average
Piwik PRO
-
Ratings
Event tracking8.20 Ratings00 Ratings
Mobile event tracking8.50 Ratings00 Ratings
Data distribution management8.50 Ratings00 Ratings
Universal data layer8.40 Ratings00 Ratings
Automated error checking8.00 Ratings00 Ratings
Best Alternatives
Funnel IQPiwik PRO
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.2 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Funnel IQPiwik PRO
Likelihood to Recommend
8.4
(0 ratings)
8.2
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Support Rating
8.4
(0 ratings)
10.0
(0 ratings)
User Testimonials
Funnel IQPiwik PRO
Likelihood to Recommend
I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.
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Actually, it is a platform that I would recommend to analyze all the data and information. It allows us to optimize the entire journey of our clients. It is a flexible tool and has excellent data security, through Piwik we can keep track of all our commercial objectives, create reports and analyze all campaigns.
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Pros
  • Configurable Revenue Dashboard
  • Configurable Alert and Notifications
  • Incident tracking and actions
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  • Being the owner of your own analytics data
  • Tracking on session levels including personal data (with consent)
  • Raw data export of the analytics data
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Cons
  • Improvable loading times.
  • Limited data export options.
  • No integration with some languages.
  • Occasional connection failures.
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  • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
  • Tag Manager: not all tags/triggers are possible yet to what we are used to.
  • Are more progressive payment model: more little steps to buy a plan.
  • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
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Usability
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
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No answers on this topic
Support Rating
The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.
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We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
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Alternatives Considered
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
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I can sum it up quite easy: - GA isn't that privacy friendly, something we do require on our jobboard. - Matomo is a great program with some unique features compared to Piwik, but the lay-out is - in my eyes - more cluttered. Also the different type of database makes it a bit slower Besides these two I've also checked Plausible Analytics, which is a nice package but a bit to much bare bone for us right now. Especially on the part of custom dimensions
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Return on Investment
  • Real time insights generation.
  • Improved revenue growth.
  • Data integration across different softwares involved, in our revenue generation operations.
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  • Piwik Pro comes pre-loaded with industry-leading capabilities and features.
  • Piwik Pro has an easy-to-use interface because of its simple design.
  • Piwik Pro reports are incredibly customizable, easy to use, and worthwhile.
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ScreenShots

Piwik PRO Screenshots

Screenshot of the Piwik PRO customer data platformScreenshot of a core reportScreenshot of the dashboardScreenshot of a funnel reportScreenshot of a user flow reportScreenshot of the tag manager