Piwik PRO

Actually, it is a platform that I would recommend to analyze all the data and information. It allows us to optimize the entire journey of our clients. It is a flexible tool and has excellent data security, through Piwik we can keep track of all our commercial objectives, create reports and analyze all campaigns.

Incentivized

• Being the owner of your own analytics data
• Tracking on session levels including personal data (with consent)
• Raw data export of the analytics data

• Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
• Tag Manager: not all tags/triggers are possible yet to what we are used to.
• Are more progressive payment model: more little steps to buy a plan.
• Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.

We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.

Incentivized

I can sum it up quite easy: - GA isn't that privacy friendly, something we do require on our jobboard. - Matomo is a great program with some unique features compared to Piwik, but the lay-out is - in my eyes - more cluttered. Also the different type of database makes it a bit slower Besides these two I've also checked Plausible Analytics, which is a nice package but a bit to much bare bone for us right now. Especially on the part of custom dimensions

• Piwik Pro comes pre-loaded with industry-leading capabilities and features.
• Piwik Pro has an easy-to-use interface because of its simple design.
• Piwik Pro reports are incredibly customizable, easy to use, and worthwhile.

Incentivized