Factiva from Dow Jones is a data service that helps companies identify opportunities, accelerate decisions and manage a business's reputation, that includes global news and data accessible via the Dow Jones' research platform, on mobile devices or integrated via advanced feeds and APIs.
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Talkwalker by Hootsuite
Score 9.1 out of 10
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Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.
Factiva is particularly useful when I work on securities litigations involving shareholder lawsuits -- i.e. shareholders who bought and sold shares during a specified class period when the company was misrepresenting, for example, its financials. Specifically Factiva is quite useful in helping me understand what company events were known by the market and when they were known. Factiva has also been useful in helping me on various research studies. It is less relevant for other types of litigation that I work on (i.e. Patent litigation, etc).
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
Each of the tools I have described share the same kind of premise: the main thing they do is source and collect media content. Then to varying degrees they run filters against this content and produce a range of data visualisations and ways of slicing the data and content. Factiva's strength lies more in the sourcing of content than in the manipulation of the results (much like the others do with more sophisticated dashboards and visual interpretations). We chose it because of the integrity of its sourcing breadth. It doesn't matter so much about the display of results because the source material you're working with isn't as dynamic as say social media.
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
Having learned how to better leverage the system has resulted in a greater diversity in projects and clients that we didn't have the capabilities to service before, which has in turn increased our visibility to the wider company.
It has reduced the amount of time it takes to do reporting from traditional desk research and utilizing other monitoring tools.
