ExpressPigeon vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ExpressPigeon
Score 8.0 out of 10
N/A
ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for…N/A
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$0
per month 1 user
Pricing
ExpressPigeonMailerLite
Editions & Modules
No answers on this topic
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
ExpressPigeonMailerLite
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
ExpressPigeonMailerLite
Features
ExpressPigeonMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ExpressPigeon
10.0
Ratings
23% above category average
MailerLite
8.9
Ratings
11% above category average
WYSIWYG email editor10.00 Ratings9.70 Ratings
Dynamic content10.00 Ratings9.10 Ratings
Ability to test dynamic content10.00 Ratings7.40 Ratings
Landing pages10.00 Ratings7.80 Ratings
A/B testing10.00 Ratings9.40 Ratings
Mobile optimization10.00 Ratings8.50 Ratings
Email deliverability reporting10.00 Ratings9.50 Ratings
List management10.00 Ratings9.50 Ratings
Triggered drip sequences10.00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ExpressPigeon
10.0
Ratings
26% above category average
MailerLite
7.0
Ratings
9% below category average
Dashboards10.00 Ratings6.00 Ratings
Standard reports10.00 Ratings9.00 Ratings
Custom reports10.00 Ratings6.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ExpressPigeon
-
Ratings
MailerLite
9.0
Ratings
12% above category average
Email Previews00 Ratings9.00 Ratings
User Ratings
ExpressPigeonMailerLite
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.7
(0 ratings)
Support Rating
-
(0 ratings)
9.4
(0 ratings)
User Testimonials
ExpressPigeonMailerLite
Likelihood to Recommend
ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.
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I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
  • Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
  • Cost Efficient - For the budget that we have for marketing, this really fits our needs.
  • Customer Service - Their team is very hands on and helpful when needed.
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  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
No answers on this topic
  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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Likelihood to Renew
No answers on this topic
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
No answers on this topic
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Support Rating
No answers on this topic
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.
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MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Return on Investment
  • ROI - We have seen an increase in business with the use
  • Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
  • Automation
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  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
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ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations