Experiture Marketing Platform vs. Marketing Master IO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Marketing Master IO
Score 0.0 out of 10
N/A
N/A
$15
per month
Pricing
Experiture Marketing PlatformMarketing Master IO
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Basic
$15
per month
Offerings
Pricing Offerings
ExperitureMarketing Master IO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Experiture Marketing PlatformMarketing Master IO
Features
Experiture Marketing PlatformMarketing Master IO
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
Ratings
28% above category average
Marketing Master IO
-
Ratings
WYSIWYG email editor9.80 Ratings00 Ratings
Dynamic content9.90 Ratings00 Ratings
Ability to test dynamic content9.80 Ratings00 Ratings
Landing pages9.90 Ratings00 Ratings
A/B testing10.00 Ratings00 Ratings
Mobile optimization9.80 Ratings00 Ratings
Email deliverability reporting9.90 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
Ratings
38% above category average
Marketing Master IO
-
Ratings
Lead nurturing automation9.90 Ratings00 Ratings
Lead scoring and grading9.90 Ratings00 Ratings
Data quality management9.90 Ratings00 Ratings
Automated sales alerts and tasks9.90 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
Ratings
13% above category average
Marketing Master IO
-
Ratings
Calendaring9.50 Ratings00 Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
Ratings
31% above category average
Marketing Master IO
-
Ratings
Social sharing and campaigns9.90 Ratings00 Ratings
Social profile integration8.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
Ratings
34% above category average
Marketing Master IO
-
Ratings
Dashboards9.90 Ratings00 Ratings
Standard reports9.90 Ratings00 Ratings
Custom reports9.10 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
Ratings
24% above category average
Marketing Master IO
-
Ratings
API7.30 Ratings00 Ratings
Role-based workflow & approvals8.20 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.30 Ratings00 Ratings
Best Alternatives
Experiture Marketing PlatformMarketing Master IO
Small Businesses
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Score 9.0 out of 10
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Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
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Kentico Xperience
Score 8.1 out of 10
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User Ratings
Experiture Marketing PlatformMarketing Master IO
Likelihood to Recommend
10.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Experiture Marketing PlatformMarketing Master IO
Likelihood to Recommend
Experiture is well suited for establishing an immediate rapport where there is absolutely no client relationship.
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No answers on this topic
Pros
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
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No answers on this topic
Cons
  • Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming.
  • When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.
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No answers on this topic
Likelihood to Renew
Because they deliver! If Experiture promises they can create or design something, consider it done.
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No answers on this topic
Usability
Platform is easy, powerful and very effective in driving new business opportunities!
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No answers on this topic
Online Training
Sales and training support is excellent! Tom, The GPS Group
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No answers on this topic
Alternatives Considered
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
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No answers on this topic
Return on Investment
  • Extremely fast lead conversion
  • Very high ROI
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No answers on this topic
ScreenShots