Exclaimer is a provider of email signature solutions, empowering businesses to u
$0.90
per month (billed annually) per user
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
N/A
Pricing
Exclaimer
Terminus ABM Platform
Editions & Modules
Starter
$0.90
per month (billed annually) per user
Standard
$1.45
per month (billed annually) per user
Pro
$1.75
per month (billed annually) per user
No answers on this topic
Offerings
Pricing Offerings
Exclaimer
Terminus ABM Platform
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Required
Additional Details
Licensing is based on the number of active mailboxes Exclaimer adds email signatures to. Subscriptions are on a monthly or annual basis. Volume and charitable discounts are available. Minimum number of users is 10 per month.
It is quick and easy to set up new signatures for departments/groups. However, we are on the cheaper plan, so we only get the ability to create ten templates for email signatures. Therefore, when someone needs to tweak a template, we need to be thoughtful of resources. This is great for our parts and sales teams to be able to send deals to customers as they are talking about other products and services.
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
Exclaimer's campaign rotation feature is not under campaigns and could be more intuitively placed within the platform.
It would be helpful if they had an infographic to guide not IT but everyday users through initial set up and use. They do have great videos, but the impatient people need an infographic.
Exclaimer's language in the platform can be a little clunky. It might be good to have it reviewed by Americans and Brits and try and find a happy medium that is relatively intuitive for both.
They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
We are extremely satisfied with overall performance, ease of use, support, affordability, etc. Anytime we have had any questions, the support or sales teams have been very prompt, courteous, and forthcoming in resolving any issues or getting the right information we are looking for to us. That said, I am confident that we will be renewing our subscription.
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
In the order that I recall the setup process: Signature templates need to be set up (attribute mapping to AD) Office 365 connector needs to be set up (global admin needed and exclaimer engineer for guidance) Signature policies need to be set up (who gets which signatures) Office membership groups need to be setup (who in the org will use exclaimer) Members need to be added to those groups (user membership) Agents need to be deployed on the end-user hosts (local agent)
I've only had one issue in 7 years where I needed to reach out to Exclaimer for support, but it was handled quickly and resolved my issue. No messing around to provide additional information. Just a quick solution to what I was facing which resolved the issue on the first go around.
Our implementation was relatively easy as we weren't cutting over from anything. We just got the software installed, set up the file share and got active directory set up. We got exsync on a scheduled task and it just worked. We built our templates and policies and it has always been relatively smooth.
365 was one consideration, but the features were quite lacking, and it does not make sense to put all eggs in a single basket, so to speak, when using 365 for other services (such as email). Exclaimer also covers other areas that are not targeted by other platforms. This includes the likes of NPS scoring staff members.
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
Signatures appear on each email exactly as intended - a banner promoting a specific expo that we are attending and exhibiting at ensure that there is maximum visibility to the optimal audience
Centralized management on a simple to use platform saves time and frustrations (and potential mistakes) - which is a huge plus for the IT team managing the tool
dynamic and up-to-date signatures ensure maximum reliability in the organization's email communication medium
It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
