E*TRADE vs. Fidelity Active Trader Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
E*TRADE
Score 1.2 out of 10
N/A
E*TRADE is a financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants.N/A
Fidelity Active Trader Pro
Score 8.9 out of 10
N/A
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.N/A
Pricing
E*TRADEFidelity Active Trader Pro
Editions & Modules
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Offerings
Pricing Offerings
E*TRADEFidelity Active Trader Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details$0--Stocks, options, and ETFs/ $0.65 50¢ with 30+ trades per quarter--Options contracts/ $1.50--Futures contracts/ $1.00 per bond, (minimum $10, maximum $250)--Bonds (online secondary trades)$0 commissions for online US stock, ETF, and option trades. Margin rates among the most competitive in the industry—as low as 4.00%. No minimums to open an account.
More Pricing Information
Community Pulse
E*TRADEFidelity Active Trader Pro
Best Alternatives
E*TRADEFidelity Active Trader Pro
Small Businesses
Coinbase
Coinbase
Score 9.0 out of 10

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Medium-sized Companies
Coinbase
Coinbase
Score 9.0 out of 10

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Enterprises

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All AlternativesView all alternativesView all alternatives
User Ratings
E*TRADEFidelity Active Trader Pro
Likelihood to Recommend
1.2
(0 ratings)
8.7
(0 ratings)
User Testimonials
E*TRADEFidelity Active Trader Pro
Likelihood to Recommend
Being used other panels, E*TRADE has an edge on getting things done related trading, selling and purchasing at a great extend, it is very easy to use, provided that the users have very less knowledge in Share Markets, the tool has a minimal platform as. well as advanced features to work with multiple people. However, there is room for improvement in terms of Management features and Support after the employee leaves.
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Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.
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Pros
  • I like their sell orders that allow you to set a price or percentage as a stop loss.
  • Their dashboard is easy to use and gives you some quick info.
  • I also like E*TRADE's reports for gains and losses.
  • Moving funds into and out of your accounts is pretty simple with E*TRADE.
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  • Customizable to display information the way I want to see it.
  • Clean, straightforward interface to let me quickly access information from cursory overview to detailed tax information.
  • Equipped with good security measures.
  • Very user friendly.
  • The software has some nice features, including watch lists, market news, alerts, and real-time balances. The program also displays tax-lot information in real-time. There are advanced options tools as well. Active Trader Pro is able to submit up to 20 orders at once using a multi-order ticket.
  • Active Trader Pro has many available features. Alerts can be set, watch lists can be created, and market news can be followed. Balances are shown in real-time. Each of these elements can be assigned to its own window. Tax-lot info can be shown in real-time as well. A multi-order trading ticket can submit 20 orders at once. Up to 50 orders can be built and saved.
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Cons
  • summary page needs to have more details like it doesn't show current market price for an option purchased
  • purchase or sell needs to be user friendly so it takes less time.
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  • There are limited tools provided to help me decide which assets to purchase and sell.
  • It is often difficult to find purchasable assets outside of stocks, such as options.
  • It is often difficult to purchase assets that are considered penny stocks, relative to other brokers.
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Usability
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I have never had any issues using the product, my biggest complaint is that admins cannot change their usernames and the ones that are generated are very hard to remember.
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Alternatives Considered
robinhood is similar to e-trade but they are geared more to bitcoin and companies that may not be offered on E*TRADE because they are off-market companies.
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Highly comparable. thinkorswim was a great platform and Fidelity has achieved competing against it. Ease of learning curve with training and the ability to configure exactly what the user wants to see is a huge plus. The customizations available are a major bonus and Fidelity's overall customer experience is a beacon in the marketplace.
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Return on Investment
  • Limit how much you want invest.
  • This is an open trade website and there is a risk of losing your money based on your investments.
  • If you make some sound investments and keep yourself within a budgeted spending limit there is the opportunity to make money on e-trade.
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  • Remove customer service aspects from our benefits team to allow us to focus on other aspects of benefits administration
  • Adds flexibility for our employees which makes them more likely to remain with us
  • Employees appreciate the quality of the accounts (especially HSA)
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ScreenShots