Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.
N/A
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
Equativ
Skai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
Equativ
Skai
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Required
Additional Details
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More Pricing Information
Community Pulse
Equativ
Skai
Features
Equativ
Skai
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Equativ
8.0
Ratings
8% above category average
Skai
7.1
Ratings
4% below category average
Data Transfer
8.00 Ratings
8.50 Ratings
DSP integration
8.00 Ratings
5.70 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Equativ
8.0
Ratings
3% above category average
Skai
6.1
Ratings
24% below category average
Ad campaign creation
8.00 Ratings
7.60 Ratings
Ad deployment
9.00 Ratings
7.60 Ratings
Display advertising
7.00 Ratings
4.30 Ratings
Ad display and retargeting segmentation
8.00 Ratings
4.80 Ratings
Sequence targeting
8.00 Ratings
6.30 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract
It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
