Entrinsik Informer vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Entrinsik Informer
Score 10.0 out of 10
N/A
Entrinsik Informer is a web-based reporting and business intelligence application popular in the higher education vertical market. It helps organizations transform real-time data into actionable information by delivering ad-hoc reporting, data analysis, and interactive dashboards.N/A
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Entrinsik InformerLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Entrinsik InformerLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Entrinsik InformerLooker Studio
Features
Entrinsik InformerLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Entrinsik Informer
7.3
Ratings
11% below category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports5.50 Ratings7.00 Ratings
Customizable dashboards9.10 Ratings8.50 Ratings
Report Formatting Templates7.50 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Entrinsik Informer
8.6
Ratings
7% above category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis9.10 Ratings9.50 Ratings
Formatting capabilities8.20 Ratings8.00 Ratings
Integration with R or other statistical packages8.20 Ratings4.00 Ratings
Report sharing and collaboration9.10 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Entrinsik Informer
9.1
Ratings
9% above category average
Looker Studio
8.2
Ratings
3% below category average
Publish to Web9.10 Ratings7.50 Ratings
Publish to PDF9.10 Ratings9.40 Ratings
Report Versioning9.10 Ratings8.00 Ratings
Report Delivery Scheduling9.10 Ratings7.40 Ratings
Delivery to Remote Servers9.10 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Entrinsik Informer
7.3
Ratings
9% below category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.30 Ratings9.50 Ratings
Location Analytics / Geographic Visualization7.30 Ratings9.00 Ratings
Predictive Analytics00 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Entrinsik Informer
9.1
Ratings
7% above category average
Looker Studio
-
Ratings
Multi-User Support (named login)9.10 Ratings00 Ratings
Role-Based Security Model9.10 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.10 Ratings00 Ratings
Report-Level Access Control9.10 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Entrinsik Informer
9.1
Ratings
15% above category average
Looker Studio
-
Ratings
Responsive Design for Web Access9.10 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile9.10 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Entrinsik Informer
8.2
Ratings
5% above category average
Looker Studio
-
Ratings
REST API8.20 Ratings00 Ratings
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Entrinsik InformerLooker Studio
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User Ratings
Entrinsik InformerLooker Studio
Likelihood to Recommend
10.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
9.0
(0 ratings)
Usability
9.1
(0 ratings)
8.5
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
6.7
(0 ratings)
Online Training
7.3
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
7.1
(0 ratings)
-
(0 ratings)
User Testimonials
Entrinsik InformerLooker Studio
Likelihood to Recommend
Most schools that use Colleague (the Student Information System) have either UniData or SQL Server as the back-end database. If a school is currently a UniData school but has plans to move to SQL Server in the relatively near future then I'd advise against moving forward with Informer until after the conversion to SQL Server. There is a tool that will convert some reports, but there are many instances where the tool won't successfully convert the report and it will need to be re-written.
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Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
  • Informer is pretty user-friendly. When teaching other employees how to use Informer, I typically don't have to repeat any steps or further explain how to do certain tasks because of how user-friendly it is.
  • Reports in Informer are kept in a list that can be filtered by user, specific tags, or even by how recent the report was made or run. This makes it very quick and easy to find and run a specific report.
  • Informer has many options for downloading the report output, including text (txt), comma separated values (csv), and even PDF.
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  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
  • Informer needs more predefined date formats in its Column Display Editor. The existing 5 do not meet everyone's needs.
  • It's a minor UI issue, but Informer's Edit Columns view stutters and displays empty space when scrolling left or right. It may be because I'm using Safari on Mac OS X, and Informer isn't designed for input devices that scroll with "momentum" (as Apple calls it).
  • The Reports Listing takes longer to load reports than I believe it should. At least a progress bar displays to tell you when it's complete.
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  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Since I don't know code, there are sometimes calculations that are beyond my knowledge to create. It would also be great to be able to format multiple columns at once (center, for instance), rather than having to format them individually.
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
We have 10 concurrent licenses and we average between 6-8 at any given time during the day; and we host the application.
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No answers on this topic
Support Rating
Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Implementation Rating
We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.
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No answers on this topic
Alternatives Considered
Our organization used to use the built in reporting tool for Datatel, but it required more knowledge about SQL so only a handful of users could actually use it. There was no customization of the output or ability to schedule the queries. If you wanted something more complex than what was available, then the programmers needed to write an extraction program to pull the data you needed
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Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Return on Investment
  • We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
  • Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots

Entrinsik Informer Screenshots

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