The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
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OneSite Leasing and Rents
Score 8.0 out of 10
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RealPage, headquartered in Richardson, offers OneSite Leasing and Rents, the company's end-to-end property management solution which is fully customizable with a suite of modules available supporting accounting and budgeting, facilities management, document management, employee LMS, and other features.
As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like Apartments.com and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.
Mixed projects are difficult to set up and operate using OneSite. It is best suited for properties that do not have a mix of type of financing used (market, LIHTC, HOME, etc).
I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.
The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.
Limited accessibility - Various functions are only available through Internet Explorer.
Reporting errors - Lately OneSite has experienced several errors within their reporting that have taken a decent amount of time to where it is affected business operations.
Customer service - OneSite's general customer service line could use some overall improvement in the process it takes to resolve routine issues.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
The support could use several improvements overall. Often times the agents you are speaking to go through a really slow and tedious troubleshooting process and when you attempt to explain what you've already tried, they still insist you begin at the beginning. The support you get doesn't always match the problem you are trying to solve and they have no online chat option available which is difficult when trying to resolve an issue and not having the time to spend on hold on the phone.
The one competitor with whom I have significant experience is OneSite. Simply put, Entrata is better at every single thing. It has a cleaner, more aesthetically pleasing interface. It is more intuitive. It functions better in more browsers. It has more property management tools and more functions available to customers.
I have only ever used a company made software and Yardi (for a short time). So I'm not too familiar with other software applications. However, in my experience, they all seem to operate very similarly. Most of the reporting and basic functions need to be universal for daily operations. Outside of that, I feel each has an equal amount of pros and cons to their software.
