The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
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MRI Residential Management
Score 8.0 out of 10
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MRI Software offers residential management for the multifamily real estate marketing. Capabilities include leasing workflow, prospect management, resident management, billing, facility maintenance, and performance management.
The company was founded in 1971 and offers several residential and commercial property and investment management solutions.
As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like Apartments.com and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.
MRI Residential Management is so NOT user-friendly. I don't particularly care for using it and know that there are better programs out there. But this was a good choice for our company when we were much smaller. I believe we've outgrown it. We have started to implement Salesforce, and I believe that the plan is to integrate Saleforce's equivalent program module sometime in the near future.
I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.
The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.
Sometimes the data that is outputted is not consistent (back end of the database is constantly being updated), have to follow up with our client relationship manager
Sometimes very rigid
Incremental cost to add on information (if we want MRI to host certain documents in the cloud)
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
They have a terrible help center and the training tools and videos are useless and not helpful. They need to invest in better training tools and modules for people to refer to. Especially when there is no designated training person within a company to teach newcomers how to use it.
The one competitor with whom I have significant experience is OneSite. Simply put, Entrata is better at every single thing. It has a cleaner, more aesthetically pleasing interface. It is more intuitive. It functions better in more browsers. It has more property management tools and more functions available to customers.
We had a proprietary access database, but wanted to utilize MRI because of support (annual fee is in the tens of thousands versus a hundred thousand plus build out). The user interface is pretty straight forward, and there is available training as well. Updates are done online via the SAAS website so we don't have to worry about any coding issues here in house.
