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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    X Pro

    Score8 out of 10
    N/AReplacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.N/A
    Pricing
    Engage121X Pro
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Engage121X Pro
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Engage121X Pro
    Considered Both Products
    Engage121
    No answer on this topic
    X Corp (formerly Twitter)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Engage121X Pro
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and X Pro
    Feature
    Engage121
    7.2
    3 Ratings
    7% below category average
    X Pro
    -
    Ratings
    Boolean keyword searches3.32 Ratings00 Ratings
    Filtering out noise/spam9.01 Ratings00 Ratings
    Sentiment analysis7.52 Ratings00 Ratings
    Broad channel coverage9.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and X Pro
    Feature
    Engage121
    8.6
    3 Ratings
    7% above category average
    X Pro
    -
    Ratings
    Content planning and scheduling8.73 Ratings00 Ratings
    Audience targeting8.01 Ratings00 Ratings
    Content optimization8.52 Ratings00 Ratings
    Workflow management9.13 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and X Pro
    Feature
    Engage121
    9.0
    1 Ratings
    13% above category average
    X Pro
    -
    Ratings
    Automated routing and prioritization9.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Bulk actions9.01 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and X Pro
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    X Pro
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing8.03 Ratings00 Ratings
    Paid media management8.01 Ratings00 Ratings
    Campaigns and promotions7.63 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and X Pro
    Feature
    Engage121
    4.3
    3 Ratings
    65% below category average
    X Pro
    -
    Ratings
    Twitter6.93 Ratings00 Ratings
    Facebook6.03 Ratings00 Ratings
    LinkedIn1.01 Ratings00 Ratings
    Google+5.83 Ratings00 Ratings
    YouTube2.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and X Pro
    Feature
    Engage121
    6.8
    2 Ratings
    15% below category average
    X Pro
    -
    Ratings
    Campaign success analytics6.52 Ratings00 Ratings
    Real-time tracking7.02 Ratings00 Ratings
    Competitor analysis7.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of Engage121 and X Pro
    Feature
    Engage121
    8.8
    2 Ratings
    9% above category average
    X Pro
    -
    Ratings
    Role-based user permissions & privileges8.52 Ratings00 Ratings
    Mobile access9.01 Ratings00 Ratings
    Best Alternatives
    Engage121X Pro
    Small Businesses
    Sendible
    Score7.6 out of 10
    Echobox Social
    Score9.7 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Echobox Social
    Score9.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121X Pro
    Likelihood to Recommend
    6.1
    (3 ratings)
    8.0
    (33 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    7.1
    (16 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Engage121X Pro
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
    • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
    Incentivized
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
    • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
    • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
    Incentivized
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
    Read full review
    Usability
    Engage121
    No answers on this topic
    X Corp (formerly Twitter)
    It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
    Read full review
    Reliability and Availability
    Engage121
    No answers on this topic
    X Corp (formerly Twitter)
    TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
    Read full review
    Performance
    Engage121
    No answers on this topic
    X Corp (formerly Twitter)
    Besides posting multiple times when stuck in a loop not other real issues.
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    X Corp (formerly Twitter)
    I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
    Incentivized
    Read full review
    Implementation Rating
    Engage121
    No answers on this topic
    X Corp (formerly Twitter)
    Easy download and launch of application.
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
    Incentivized
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    X Corp (formerly Twitter)
    • Positive: User-friendly and therefore easy to teach new members.
    • Positive: Easy team management (when there are multiple users/managers for one channel).
    • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
    Incentivized
    Read full review
    ScreenShots