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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    Meltwater

    Score8.1 out of 10
    N/AMeltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
    Pricing
    Engage121Meltwater
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Engage121Meltwater
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Engage121Meltwater
    Considered Both Products
    Engage121
    No answer on this topic
    Meltwater
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    63%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    62%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    No answers on this topic
    69%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    63%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    No answers on this topic
    81%
    Implementation went as expected
    22 Answers
    Features
    Engage121Meltwater
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and Meltwater
    Feature
    Engage121
    7.2
    3 Ratings
    7% below category average
    Meltwater
    -
    Ratings
    Boolean keyword searches3.32 Ratings00 Ratings
    Filtering out noise/spam9.01 Ratings00 Ratings
    Sentiment analysis7.52 Ratings00 Ratings
    Broad channel coverage9.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and Meltwater
    Feature
    Engage121
    8.6
    3 Ratings
    7% above category average
    Meltwater
    -
    Ratings
    Content planning and scheduling8.73 Ratings00 Ratings
    Audience targeting8.01 Ratings00 Ratings
    Content optimization8.52 Ratings00 Ratings
    Workflow management9.13 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and Meltwater
    Feature
    Engage121
    9.0
    1 Ratings
    13% above category average
    Meltwater
    -
    Ratings
    Automated routing and prioritization9.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Bulk actions9.01 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and Meltwater
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    Meltwater
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing8.03 Ratings00 Ratings
    Paid media management8.01 Ratings00 Ratings
    Campaigns and promotions7.63 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and Meltwater
    Feature
    Engage121
    4.3
    3 Ratings
    65% below category average
    Meltwater
    -
    Ratings
    Twitter6.93 Ratings00 Ratings
    Facebook6.03 Ratings00 Ratings
    LinkedIn1.01 Ratings00 Ratings
    Google+5.83 Ratings00 Ratings
    YouTube2.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and Meltwater
    Feature
    Engage121
    6.8
    2 Ratings
    15% below category average
    Meltwater
    -
    Ratings
    Campaign success analytics6.52 Ratings00 Ratings
    Real-time tracking7.02 Ratings00 Ratings
    Competitor analysis7.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of Engage121 and Meltwater
    Feature
    Engage121
    8.8
    2 Ratings
    9% above category average
    Meltwater
    -
    Ratings
    Role-based user permissions & privileges8.52 Ratings00 Ratings
    Mobile access9.01 Ratings00 Ratings
    Best Alternatives
    Engage121Meltwater
    Small Businesses
    Sendible
    Score7.6 out of 10
    Help a Reporter Out (HARO), discontinued
    Score5 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Cision Communications Cloud
    Score6.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Cision Communications Cloud
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121Meltwater
    Likelihood to Recommend
    6.1
    (3 ratings)
    8.0
    (73 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    8.0
    (9 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.5
    (28 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.1
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Engage121Meltwater
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    Meltwater
    Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
    Incentivized
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    Meltwater
    • Media research - you can search for relevant publications and journalists to add to your media list.
    • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
    • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
    Incentivized
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    Meltwater
    • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
    • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
    • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
    Incentivized
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    Meltwater
    Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
    Incentivized
    Read full review
    Usability
    Engage121
    No answers on this topic
    Meltwater
    Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    Meltwater
    Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
    Incentivized
    Read full review
    In-Person Training
    Engage121
    No answers on this topic
    Meltwater
    Again, really in-depth and helpful for a program that is really easy to use.
    Read full review
    Online Training
    Engage121
    No answers on this topic
    Meltwater
    Walked step by step through program. Very informative on a program that doesn't require much training.
    Read full review
    Implementation Rating
    Engage121
    No answers on this topic
    Meltwater
    You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    Meltwater
    I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
    Incentivized
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    Meltwater
    • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
    • We utilize their tracking of media hits for our overall reporting to our clients.
    • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
    Incentivized
    Read full review
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