Emotive.io vs. Zoho Campaigns

Given our experience, we hesitate to recommend Emotive.io to anyone. We had a year contract that included a monthly subscription fee and opted to move our SMS marketing to a more reliable platform and service -- despite having to pay for six months of service to fulfill our contract. At no time, did our account manager attempt to honor the promise made by her predecessor to reimburse us for services not rendered. Billing questions arising months after our departure resulted in the same experience of apathy.

Incentivized

It is well suited in scenarios:

1. Well-defined static list with proper info.
2. Not building email templates from scratch
3. Litmus testing involved
4. Easy to use simple automation journeys involved

Not well-suited scenarios:

1. Complex Customer journeys
2. Dynamic content involved
3. Integration with other products other than the ZOHO suite
4. Testing API limits

Incentivized

• Low pricing
• Shopify integration

• I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.

Incentivized

• After investing many hours to build segmented automated flows, in my experience, the flows did not work and tech support was unable to diagnose them.
• The responsive team we had was replaced with a new team that was indifferent to our issues. This included our Account Manager and her superior. Customer Support was responsive but unable to correct the technical problems.
• It appeared the company was experiencing churn. High turnover. Apathy.
• We initially saw growth in options and sales . Over several months, growth stagnated.

Incentivized

• The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
• The templates are nice, but I have seen other services with better pre-built templates.
• To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.

Incentivized

Because I am a single user organization and the subscription is free for up to 3 users.

Incentivized

Postscript is more expensive, and worked well for a while, but not really worth the cost. Attentive is cheaper than Emotive and Postscript, and they are performing 10x better than both combined

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.

Incentivized

• Postive ROI
• Increase in traffic
• Increase in Sales

Incentivized

• Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
• Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
• It has a great impact on creating brand image of our social media platforms.

Incentivized