TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    emfluence Marketing PlatformOrtto
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    emfluence Marketing PlatformOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and Ortto
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    10% above category average
    Ortto
    9.0
    11 Ratings
    17% above category average
    WYSIWYG email editor9.16 Ratings8.911 Ratings
    Dynamic content8.66 Ratings8.98 Ratings
    Ability to test dynamic content8.26 Ratings8.98 Ratings
    Landing pages8.24 Ratings00 Ratings
    A/B testing8.25 Ratings8.98 Ratings
    Mobile optimization7.75 Ratings8.910 Ratings
    Email deliverability reporting9.16 Ratings9.911 Ratings
    List management8.26 Ratings8.911 Ratings
    Triggered drip sequences8.24 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and Ortto
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    Ortto
    9.2
    11 Ratings
    16% above category average
    Lead nurturing automation9.15 Ratings9.911 Ratings
    Lead scoring and grading7.74 Ratings00 Ratings
    Data quality management8.24 Ratings8.910 Ratings
    Automated sales alerts and tasks7.33 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and Ortto
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    Ortto
    8.9
    9 Ratings
    18% above category average
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and Ortto
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Ortto
    8.9
    8 Ratings
    17% above category average
    Social sharing and campaigns8.23 Ratings00 Ratings
    Social profile integration8.63 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and Ortto
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    Ortto
    8.9
    12 Ratings
    20% above category average
    Dashboards9.16 Ratings8.912 Ratings
    Standard reports7.26 Ratings8.912 Ratings
    Custom reports3.76 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and Ortto
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    Ortto
    8.9
    9 Ratings
    18% above category average
    API8.63 Ratings8.98 Ratings
    Role-based workflow & approvals8.63 Ratings00 Ratings
    Customizability8.25 Ratings8.99 Ratings
    Integration with Salesforce.com7.22 Ratings8.97 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Best Alternatives
    emfluence Marketing PlatformOrtto
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformOrtto
    Likelihood to Recommend
    9.1
    (6 ratings)
    8.9
    (12 ratings)
    User Testimonials
    emfluence Marketing PlatformOrtto
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.