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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    GetResponse

    Score9.3 out of 10
    N/AGetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

    $19

    per month

    Pricing
    emfluence Marketing PlatformGetResponse
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    FREE
    $0
    per month Up to 500 contacts
    Email Marketing
    $19
    per month Up to 1,000 contacts
    Marketing Automation
    $59
    per month Up to 1,000 contacts
    Ecommerce Marketing
    $119
    per month Up to 1,000 contacts
    MAX and MAX²
    Custom (contact sales)
    per year
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformGetResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Features
    emfluence Marketing PlatformGetResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and GetResponse
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    10% above category average
    GetResponse
    8.9
    22 Ratings
    16% above category average
    WYSIWYG email editor9.16 Ratings9.021 Ratings
    Dynamic content8.66 Ratings8.016 Ratings
    Ability to test dynamic content8.26 Ratings8.715 Ratings
    Landing pages8.24 Ratings9.016 Ratings
    A/B testing8.25 Ratings9.019 Ratings
    Mobile optimization7.75 Ratings9.022 Ratings
    Email deliverability reporting9.16 Ratings10.022 Ratings
    List management8.26 Ratings9.021 Ratings
    Triggered drip sequences8.24 Ratings8.217 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and GetResponse
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    GetResponse
    9.0
    1 Ratings
    14% above category average
    Lead nurturing automation9.15 Ratings9.01 Ratings
    Lead scoring and grading7.74 Ratings9.01 Ratings
    Data quality management8.24 Ratings9.01 Ratings
    Automated sales alerts and tasks7.33 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and GetResponse
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    GetResponse
    9.0
    1 Ratings
    20% above category average
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings9.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and GetResponse
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    GetResponse
    9.0
    1 Ratings
    18% above category average
    Social sharing and campaigns8.23 Ratings00 Ratings
    Social profile integration8.63 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and GetResponse
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    GetResponse
    9.7
    22 Ratings
    28% above category average
    Dashboards9.16 Ratings10.022 Ratings
    Standard reports7.26 Ratings10.021 Ratings
    Custom reports3.76 Ratings9.016 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and GetResponse
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    GetResponse
    8.3
    1 Ratings
    11% above category average
    API8.63 Ratings10.01 Ratings
    Role-based workflow & approvals8.63 Ratings00 Ratings
    Customizability8.25 Ratings9.01 Ratings
    Integration with Salesforce.com7.22 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Third-party software integrations00 Ratings6.01 Ratings
    Best Alternatives
    emfluence Marketing PlatformGetResponse
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformGetResponse
    Likelihood to Recommend
    9.1
    (6 ratings)
    9.0
    (24 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    emfluence Marketing PlatformGetResponse
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    GetResponse
    GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    GetResponse
    • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
    • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
    • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
    • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
    Incentivized
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    GetResponse
    • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
    • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
    Incentivized
    Read full review
    Likelihood to Renew
    emfluence Digital Marketing
    No answers on this topic
    GetResponse
    As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
    Read full review
    Support Rating
    emfluence Digital Marketing
    No answers on this topic
    GetResponse
    Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
    Incentivized
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    GetResponse
    Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    GetResponse
    • Only negative. They cleaned our entire contact list.
    • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
    • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.