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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Forma, now part of Snapchat

    Score8 out of 10
    N/AForma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
    Pricing
    SAP EmarsysForma, now part of Snapchat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP EmarsysForma, now part of Snapchat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SAP EmarsysForma, now part of Snapchat
    Considered Both Products
    SAP
    No answer on this topic
    Snap, Inc. (Snapchat for Business)
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysForma, now part of Snapchat
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Forma, now part of Snapchat
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    16% below category average
    Forma, now part of Snapchat
    -
    Ratings
    WYSIWYG email editor7.36 Ratings00 Ratings
    Dynamic content8.06 Ratings00 Ratings
    Ability to test dynamic content4.07 Ratings00 Ratings
    Landing pages8.03 Ratings00 Ratings
    A/B testing7.07 Ratings00 Ratings
    Mobile optimization6.07 Ratings00 Ratings
    Email deliverability reporting6.38 Ratings00 Ratings
    List management4.38 Ratings00 Ratings
    Triggered drip sequences7.75 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Forma, now part of Snapchat
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Forma, now part of Snapchat
    -
    Ratings
    Lead nurturing automation6.05 Ratings00 Ratings
    Lead scoring and grading7.04 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Forma, now part of Snapchat
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Forma, now part of Snapchat
    -
    Ratings
    Dashboards7.78 Ratings00 Ratings
    Standard reports7.08 Ratings00 Ratings
    Custom reports6.07 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Forma, now part of Snapchat
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    Forma, now part of Snapchat
    -
    Ratings
    API7.07 Ratings00 Ratings
    Role-based workflow & approvals6.04 Ratings00 Ratings
    Customizability6.07 Ratings00 Ratings
    Integration with Salesforce.com7.04 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Best Alternatives
    SAP EmarsysForma, now part of Snapchat
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Dynamic Yield
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Dynamic Yield
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP EmarsysForma, now part of Snapchat
    Likelihood to Recommend
    7.7
    (10 ratings)
    8.2
    (1 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysForma, now part of Snapchat
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Keep customers on my site for longer
    • Easy to try and expand, they use my existing product photos
    • Free unless you want a special design
    • Good support
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Takes a couple days to add products. Would be better if it were instant.
    • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    No answers on this topic
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Very big impact on session time
    • Helps with getting store visitors. But I use the virtual fitting room in marketing
    • Any new business is good since it's free
    Read full review
    ScreenShots

    Forma, now part of Snapchat Screenshots

    Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify