SAP Emarsys vs. Forma, now part of Snapchat
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
![]() Forma, now part of Snapchat | Score8 out of 10 | N/A | Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat. | N/A |
| SAP Emarsys | Forma, now part of Snapchat | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
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| SAP Emarsys | Forma, now part of Snapchat | |
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| Considered Both Products | No answer on this topic | ![]() No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
100% Would buy again 5 Answers | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
100% Happy with the feature set 5 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| SAP Emarsys | Forma, now part of Snapchat | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Platform & Infrastructure |
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| SAP Emarsys | Forma, now part of Snapchat | |
|---|---|---|
| Small Businesses | ![]() Vbout Score9.9 out of 10 | No answers on this topic |
| Medium-sized Companies | Bloomreach - The Agentic Platform for Personalization Score8.4 out of 10 | Dynamic Yield Score8.3 out of 10 |
| Enterprises | Iterable Score8.7 out of 10 | Dynamic Yield Score8.3 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| SAP Emarsys | Forma, now part of Snapchat | |
|---|---|---|
| Likelihood to Recommend | 7.7 | 8.2 |
| Likelihood to Renew | 9.9 | - |
| Ease of integration | 5.0 | - |
| SAP Emarsys | Forma, now part of Snapchat | |
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| Likelihood to Renew |
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| ScreenShots | Forma, now part of Snapchat Screenshots |









