SAP Emarsys vs. SimplyCast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
SimplyCast
Score 10.0 out of 10
N/A
SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.
$4.95
per month
Pricing
SAP EmarsysSimplyCast
Editions & Modules
No answers on this topic
SimplyCast
$4.95
per month
Offerings
Pricing Offerings
SAP EmarsysSimplyCast
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP EmarsysSimplyCast
Features
SAP EmarsysSimplyCast
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
15% below category average
SimplyCast
6.3
Ratings
19% below category average
WYSIWYG email editor7.30 Ratings7.00 Ratings
Dynamic content8.00 Ratings6.00 Ratings
Ability to test dynamic content4.00 Ratings7.00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing7.00 Ratings6.00 Ratings
Mobile optimization6.00 Ratings7.00 Ratings
Email deliverability reporting6.30 Ratings6.00 Ratings
List management4.30 Ratings5.00 Ratings
Triggered drip sequences7.70 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
SimplyCast
-
Ratings
Lead nurturing automation6.00 Ratings00 Ratings
Lead scoring and grading7.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
SimplyCast
8.0
Ratings
9% above category average
Dashboards7.70 Ratings9.00 Ratings
Standard reports7.00 Ratings8.00 Ratings
Custom reports6.00 Ratings7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SAP Emarsys
7.0
Ratings
6% below category average
SimplyCast
7.0
Ratings
6% below category average
API7.00 Ratings7.00 Ratings
Role-based workflow & approvals6.00 Ratings7.00 Ratings
Customizability6.00 Ratings6.00 Ratings
Integration with Salesforce.com7.00 Ratings7.00 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings8.00 Ratings
Integration with SugarCRM00 Ratings7.00 Ratings
Best Alternatives
SAP EmarsysSimplyCast
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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User Ratings
SAP EmarsysSimplyCast
Likelihood to Recommend
7.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
-
(0 ratings)
Ease of integration
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
SAP EmarsysSimplyCast
Likelihood to Recommend
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
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No answers on this topic
Pros
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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  • Email tracking
  • Easy to use
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Cons
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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  • Templates need updating
  • Uploading list is a bit tedious
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Likelihood to Renew
We have no intention of changing Emarsys
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No answers on this topic
Alternatives Considered
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
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I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
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Return on Investment
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
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ScreenShots