SAP Emarsys vs. Sales Engine International

Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.

Incentivized

Increasing your contact limit can be very costly, so I would go in with a good grasp on where you'll be in a year or two, minimum, and try to plan ahead so that you're not trying to justify budget later on

• The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
• The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.

Incentivized

• CRM Integration - This product (Manticore) is extremely easy to integrate with Microsoft CRM and with Saleforce.com. It takes mere minutes to set up the integration and does not require IT support to integrate. Other systems I looked at required a days work for integration and an extra fee for integration and/or support.
• Marketing Automation - It is very easy to drag and drop actions for workflow development. Once an automated process is activated, it also shows you how many people are at what stage of the process and allows you to download these people at that particular step.
• Email Creation - Manticore gives you a variety of email creation options, Templates, WYSIWYG editor, and HTML code options. The tabs when creating an email are simple to follow and take you through each step to test and launch a campaign.

• The email and content builder is significantly worse than other email marketing platforms I've used
• Emails campaigns cannot be used in more than one automation flow
• Amount of emails collected and being sent for smart insight are inaccurate
• I've rarely completed a task without some type of user interface error
• Customer service mostly directs you to help center on website
• You have to pay extra for training
• You have to pay extra for reporting in which the system cannot provide
• Lengthy contract with a high price tag

• Technical/customer support
• Overall compatibility with different internet browsers
• Email/template designer

We have no intention of changing Emarsys

Incentivized

I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results

Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you

Manticore hardly ever has "product down time" and almost never during a normal work day for our company

Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send

The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved

Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page

It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate

Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.

Incentivized

We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.

• From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
• Reliable and giving cost effective services.

Incentivized

• Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
• Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning