Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.
N/A
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Pricing
SAP Emarsys
OneSignal
Editions & Modules
No answers on this topic
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
SAP Emarsys
OneSignal
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
Optional
Additional Details
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More Pricing Information
Community Pulse
SAP Emarsys
OneSignal
Features
SAP Emarsys
OneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
16% below category average
OneSignal
-
Ratings
WYSIWYG email editor
7.30 Ratings
00 Ratings
Dynamic content
8.00 Ratings
00 Ratings
Ability to test dynamic content
4.00 Ratings
00 Ratings
Landing pages
8.00 Ratings
00 Ratings
A/B testing
7.00 Ratings
00 Ratings
Mobile optimization
6.00 Ratings
00 Ratings
Email deliverability reporting
6.30 Ratings
00 Ratings
List management
4.30 Ratings
00 Ratings
Triggered drip sequences
7.70 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
OneSignal
-
Ratings
Lead nurturing automation
6.00 Ratings
00 Ratings
Lead scoring and grading
7.00 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
OneSignal
-
Ratings
Dashboards
7.70 Ratings
00 Ratings
Standard reports
7.00 Ratings
00 Ratings
Custom reports
6.00 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.