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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    MailCampaigns

    Score7 out of 10
    N/AN/AN/A
    Pricing
    SAP EmarsysMailCampaigns
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP EmarsysMailCampaigns
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SAP EmarsysMailCampaigns
    Considered Both Products
    SAP
    No answer on this topic
    MailCampaigns
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysMailCampaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and MailCampaigns
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    15% below category average
    MailCampaigns
    7.6
    1 Ratings
    0% above category average
    WYSIWYG email editor7.36 Ratings8.01 Ratings
    Dynamic content8.06 Ratings8.01 Ratings
    Ability to test dynamic content4.07 Ratings7.01 Ratings
    Landing pages8.03 Ratings8.01 Ratings
    A/B testing7.07 Ratings8.01 Ratings
    Mobile optimization6.07 Ratings7.01 Ratings
    Email deliverability reporting6.38 Ratings8.01 Ratings
    List management4.38 Ratings7.01 Ratings
    Triggered drip sequences7.75 Ratings7.01 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and MailCampaigns
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    MailCampaigns
    8.0
    1 Ratings
    3% above category average
    Lead nurturing automation6.05 Ratings8.01 Ratings
    Lead scoring and grading7.04 Ratings8.01 Ratings
    Data quality management00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings8.01 Ratings
    Lead segmentation and distribution00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and MailCampaigns
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    MailCampaigns
    8.0
    1 Ratings
    9% above category average
    Dashboards7.78 Ratings8.01 Ratings
    Standard reports7.08 Ratings8.01 Ratings
    Custom reports6.07 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and MailCampaigns
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    MailCampaigns
    7.9
    1 Ratings
    6% above category average
    API7.07 Ratings8.01 Ratings
    Role-based workflow & approvals6.04 Ratings8.01 Ratings
    Customizability6.07 Ratings7.01 Ratings
    Integration with Salesforce.com7.04 Ratings8.01 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings8.01 Ratings
    Integration with SugarCRM00 Ratings8.01 Ratings
    Third-party software integrations00 Ratings8.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and MailCampaigns
    Feature
    SAP Emarsys
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    8% above category average
    Calendaring00 Ratings8.01 Ratings
    Event/webinar marketing00 Ratings8.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of SAP Emarsys and MailCampaigns
    Feature
    SAP Emarsys
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Social sharing and campaigns00 Ratings8.01 Ratings
    Social profile integration00 Ratings8.01 Ratings
    User Ratings
    SAP EmarsysMailCampaigns
    Likelihood to Recommend
    7.7
    (10 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysMailCampaigns
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    MailCampaigns
    It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    MailCampaigns
    • Advanced behavioral targeting based on real-time user interactions
    • AI-powered subject line optimizer for improved open rates
    • Dynamic content blocks that personalize email content at scale
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    MailCampaigns
    • Limited template customization options for complex designs
    • Occasional lag in reporting dashboard updates
    • Absence of a built-in image editor for quick graphic customization
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    MailCampaigns
    No answers on this topic
    Usability
    SAP
    No answers on this topic
    MailCampaigns
    In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
    Incentivized
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    MailCampaigns
    Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    MailCampaigns
    • Increased email open rates by 25% through improved targeting
    • Boosted conversion rates by 15% with personalized content
    • Reduced unsubscribe rates by 30% due to more relevant messaging
    Incentivized
    Read full review
    ScreenShots