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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Pricing
    SAP EmarsysLead Liaison
    Editions & Modules
    No answers on this topic
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Offerings
    Pricing Offerings
    SAP EmarsysLead Liaison
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequired$499 Depends on package
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP EmarsysLead Liaison
    Considered Both Products
    SAP
    No answer on this topic
    Lead Liaison
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysLead Liaison
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Lead Liaison
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    16% below category average
    Lead Liaison
    8.8
    8 Ratings
    15% above category average
    WYSIWYG email editor7.36 Ratings9.08 Ratings
    Dynamic content8.06 Ratings8.57 Ratings
    Ability to test dynamic content4.07 Ratings8.27 Ratings
    Landing pages8.03 Ratings8.77 Ratings
    A/B testing7.07 Ratings8.75 Ratings
    Mobile optimization6.07 Ratings9.06 Ratings
    Email deliverability reporting6.38 Ratings9.37 Ratings
    List management4.38 Ratings8.88 Ratings
    Triggered drip sequences7.75 Ratings9.05 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Lead Liaison
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Lead Liaison
    9.0
    8 Ratings
    14% above category average
    Lead nurturing automation6.05 Ratings9.58 Ratings
    Lead scoring and grading7.04 Ratings9.08 Ratings
    Data quality management00 Ratings8.87 Ratings
    Automated sales alerts and tasks00 Ratings8.87 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Lead Liaison
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Lead Liaison
    9.2
    7 Ratings
    23% above category average
    Dashboards7.78 Ratings9.07 Ratings
    Standard reports7.08 Ratings9.37 Ratings
    Custom reports6.07 Ratings9.37 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Lead Liaison
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    Lead Liaison
    8.5
    8 Ratings
    13% above category average
    API7.07 Ratings8.88 Ratings
    Role-based workflow & approvals6.04 Ratings8.56 Ratings
    Customizability6.07 Ratings8.07 Ratings
    Integration with Salesforce.com7.04 Ratings8.06 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings9.04 Ratings
    Integration with SugarCRM00 Ratings9.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and Lead Liaison
    Feature
    SAP Emarsys
    -
    Ratings
    Lead Liaison
    8.9
    6 Ratings
    18% above category average
    Calendaring00 Ratings8.86 Ratings
    Event/webinar marketing00 Ratings9.06 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of SAP Emarsys and Lead Liaison
    Feature
    SAP Emarsys
    -
    Ratings
    Lead Liaison
    8.8
    6 Ratings
    16% above category average
    Social sharing and campaigns00 Ratings9.06 Ratings
    Social profile integration00 Ratings8.56 Ratings
    Best Alternatives
    SAP EmarsysLead Liaison
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP EmarsysLead Liaison
    Likelihood to Recommend
    7.7
    (10 ratings)
    9.1
    (8 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysLead Liaison
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Usability
    SAP
    No answers on this topic
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Support Rating
    SAP
    No answers on this topic
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Implementation Rating
    SAP
    No answers on this topic
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing