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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    SAP EmarsysKlaviyo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP EmarsysKlaviyo
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    SAP EmarsysKlaviyo
    Considered Both Products
    SAP
    Chose SAP Emarsys
    Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

    They need to seriously improve the email …
    Incentivized
    Klaviyo
    Chose Klaviyo
    Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I …
    Incentivized
    Chose Klaviyo
    Klaviyo is the market leader, it takes the podium and working with the platform you can easily see why this is the case. The only thing hard with Klaviyo is knowing how to pronounce the name. They have also done a good job if adapting to your company size.
    Incentivized
    Chose Klaviyo
    Klaviyo is the clear winner amongst its competitors, and it's not close.
    Incentivized
    Chose Klaviyo
    The custom web-tracking feature is something unique that Klaviyo provides to its users. Marketers use this feature to monitor the browsing behavior of visitors so that they can target people who meet a specific criteria giving them virtually unlimited targeting opportunities. …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    98%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    76 Answers
    Features
    SAP EmarsysKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    16% below category average
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    WYSIWYG email editor7.36 Ratings8.384 Ratings
    Dynamic content8.06 Ratings8.389 Ratings
    Ability to test dynamic content4.07 Ratings8.183 Ratings
    Landing pages8.03 Ratings8.02 Ratings
    A/B testing7.07 Ratings8.684 Ratings
    Mobile optimization6.07 Ratings8.290 Ratings
    Email deliverability reporting6.38 Ratings8.892 Ratings
    List management4.38 Ratings8.792 Ratings
    Triggered drip sequences7.75 Ratings8.983 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Lead nurturing automation6.05 Ratings7.970 Ratings
    Lead scoring and grading7.04 Ratings7.226 Ratings
    Data quality management00 Ratings7.433 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Dashboards7.78 Ratings8.490 Ratings
    Standard reports7.08 Ratings8.087 Ratings
    Custom reports6.07 Ratings7.750 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    API7.07 Ratings8.766 Ratings
    Role-based workflow & approvals6.04 Ratings9.031 Ratings
    Customizability6.07 Ratings8.242 Ratings
    Integration with Salesforce.com7.04 Ratings7.27 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Third-party software integrations00 Ratings7.916 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Calendaring00 Ratings8.014 Ratings
    Best Alternatives
    SAP EmarsysKlaviyo
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP EmarsysKlaviyo
    Likelihood to Recommend
    7.7
    (10 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysKlaviyo
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Usability
    SAP
    No answers on this topic
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Support Rating
    SAP
    No answers on this topic
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Implementation Rating
    SAP
    No answers on this topic
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers