Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.
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iContact Pro Select
Score 6.4 out of 10
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iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
$300
per month
Pricing
SAP Emarsys
iContact Pro Select
Editions & Modules
No answers on this topic
Basic
$300
per month
Plus
$600
per month
Pro
$1,000
per month
Enterprise
$2,500
per month
Offerings
Pricing Offerings
SAP Emarsys
iContact Pro Select
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
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More Pricing Information
Community Pulse
SAP Emarsys
iContact Pro Select
Features
SAP Emarsys
iContact Pro Select
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
16% below category average
iContact Pro Select
-
Ratings
WYSIWYG email editor
7.30 Ratings
00 Ratings
Dynamic content
8.00 Ratings
00 Ratings
Ability to test dynamic content
4.00 Ratings
00 Ratings
Landing pages
8.00 Ratings
00 Ratings
A/B testing
7.00 Ratings
00 Ratings
Mobile optimization
6.00 Ratings
00 Ratings
Email deliverability reporting
6.30 Ratings
00 Ratings
List management
4.30 Ratings
00 Ratings
Triggered drip sequences
7.70 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
iContact Pro Select
-
Ratings
Lead nurturing automation
6.00 Ratings
00 Ratings
Lead scoring and grading
7.00 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
iContact Pro Select
-
Ratings
Dashboards
7.70 Ratings
00 Ratings
Standard reports
7.00 Ratings
00 Ratings
Custom reports
6.00 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
Vocus is well-suited for press release posting via Vocus’ PRWeb subsidiary. Vocus is also great for social media such as Facebook promotions e.g: sign-up pages, sweepstakes, and fan offers. However, I did not like that "buying signals” draws on Twitter only. Vocus was well-suited where user rights are organized around “profiles”, which might relate to a company, brand, or product line. This approach made sense for our small business. However, since users are either assigned to a profile or not, there does not appear to be finer divisions of rights for specific features
The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
Campaign Performance Reports
Email Performance Reports
Landing Page Performance Reports
Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.