Email on Acid vs. Zoho Campaigns

• Email On Acid is great for someone who needs a simple, intuitive platform to create custom HTML emails.
• Probably not suited for someone new to HTML and CSS.

Incentivized

It is well suited in scenarios:

1. Well-defined static list with proper info.
2. Not building email templates from scratch
3. Litmus testing involved
4. Easy to use simple automation journeys involved

Not well-suited scenarios:

1. Complex Customer journeys
2. Dynamic content involved
3. Integration with other products other than the ZOHO suite
4. Testing API limits

Incentivized

• Display testing
• Link validation

Incentivized

• I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.

Incentivized

• Renderings can be slightly off

Incentivized

• The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
• The templates are nice, but I have seen other services with better pre-built templates.
• To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.

Incentivized

Because I am a single user organization and the subscription is free for up to 3 users.

Incentivized

Ultimately, we chose Email on Acid because it provided exactly what we needed at a great price point. Litmus was another great option, but a bit more robust and expensive than what we were currently looking for

Incentivized

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.

Incentivized

• Ability to send over 1000 previews spanning across 90 email clients.
• Saves a lot of time getting emails out the door.

Incentivized

• Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
• Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
• It has a great impact on creating brand image of our social media platforms.

Incentivized