Echobox Social vs. Later Social

Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.

Incentivized

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.

Incentivized

• Organizes our social media posts across both Facebook and Twitter
• Easy scheduling of posts, with AI driving the scheduling of optimal times for each story
• AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers

• Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
• Great analytics available for Instagram - something that lacks on many other platforms.
• The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
• It's easy to switch between accounts if you are managing multiple brands and platforms.

Incentivized

• Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
• Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users

• Would be wonderful if there was a way to copy posts easily.
• Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
• Would be nice to be able to schedule posts to Facebook Groups.

Incentivized

Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!

Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.

The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!

Incentivized

When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly

Incentivized

Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.

Incentivized

You just have to keep in mind that it can take a day or two to have the set up of an account all done.

Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.

It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.

Incentivized

• Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling
• Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox

Incentivized

• Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
• Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!

Incentivized