Drip Ecommerce CRM vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drip Ecommerce CRM
Score 8.0 out of 10
N/A
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
$19
per month
Ortto
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 5,000 contacts
Pricing
Drip Ecommerce CRMOrtto
Editions & Modules
Up to 500 people in account
$19
per month
550 - 2,000
$29
per month
2,001 - 5,000
$89
per month
5,001 - 8,000
$124
per month
8,001 - 15,000
$209
per month
15,001 - 22,500
$329
per month
22,501 - 27,500
$409
per month
27,501 - 35,000
$529
per month
35,001 - 50,000
$699
per month
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
Drip Ecommerce CRMOrtto
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
Drip Ecommerce CRMOrtto
Features
Drip Ecommerce CRMOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Drip Ecommerce CRM
8.4
Ratings
6% above category average
Ortto
9.0
Ratings
17% above category average
WYSIWYG email editor9.40 Ratings8.90 Ratings
Dynamic content7.00 Ratings8.90 Ratings
Ability to test dynamic content5.10 Ratings8.90 Ratings
A/B testing8.80 Ratings8.90 Ratings
Mobile optimization7.10 Ratings8.90 Ratings
Email deliverability reporting10.00 Ratings9.90 Ratings
List management10.00 Ratings8.90 Ratings
Triggered drip sequences10.00 Ratings8.90 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Drip Ecommerce CRM
6.9
Ratings
11% below category average
Ortto
8.9
Ratings
20% above category average
Dashboards7.70 Ratings8.90 Ratings
Standard reports7.90 Ratings8.90 Ratings
Custom reports5.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
Ortto
9.2
Ratings
16% above category average
Lead nurturing automation00 Ratings9.90 Ratings
Data quality management00 Ratings8.90 Ratings
Automated sales alerts and tasks00 Ratings8.90 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
Ortto
8.9
Ratings
18% above category average
Event/webinar marketing00 Ratings8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
Ortto
8.9
Ratings
17% above category average
Social profile integration00 Ratings8.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
Ortto
8.9
Ratings
18% above category average
API00 Ratings8.90 Ratings
Customizability00 Ratings8.90 Ratings
Integration with Salesforce.com00 Ratings8.90 Ratings
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Drip Ecommerce CRMOrtto
Small Businesses
VerticalResponse
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Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
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VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
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Score 9.0 out of 10
Enterprises
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Score 9.4 out of 10
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Score 9.0 out of 10
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User Ratings
Drip Ecommerce CRMOrtto
Likelihood to Recommend
9.4
(0 ratings)
8.9
(0 ratings)
User Testimonials
Drip Ecommerce CRMOrtto
Likelihood to Recommend
Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
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It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
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Pros
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
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  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
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  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Alternatives Considered
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
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Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
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Return on Investment
  • We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
  • We've seen a 10 percent increase in customer traffic on our website.
  • We've seen a 300 percent increase in online credit applications on our website and form conversions.
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  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.