Drip Ecommerce CRM vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drip Ecommerce CRM
Score 8.0 out of 10
N/A
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
$19
per month
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$0
per month 1 user
Pricing
Drip Ecommerce CRMMailerLite
Editions & Modules
Up to 500 people in account
$19
per month
550 - 2,000
$29
per month
2,001 - 5,000
$89
per month
5,001 - 8,000
$124
per month
8,001 - 15,000
$209
per month
15,001 - 22,500
$329
per month
22,501 - 27,500
$409
per month
27,501 - 35,000
$529
per month
35,001 - 50,000
$699
per month
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Drip Ecommerce CRMMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
Drip Ecommerce CRMMailerLite
Features
Drip Ecommerce CRMMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Drip Ecommerce CRM
8.4
Ratings
6% above category average
MailerLite
8.9
Ratings
11% above category average
WYSIWYG email editor9.40 Ratings9.70 Ratings
Dynamic content7.00 Ratings9.10 Ratings
Ability to test dynamic content5.10 Ratings7.40 Ratings
A/B testing8.80 Ratings9.40 Ratings
Mobile optimization7.10 Ratings8.50 Ratings
Email deliverability reporting10.00 Ratings9.50 Ratings
List management10.00 Ratings9.50 Ratings
Triggered drip sequences10.00 Ratings9.00 Ratings
Landing pages00 Ratings7.70 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Drip Ecommerce CRM
6.9
Ratings
11% below category average
MailerLite
7.0
Ratings
9% below category average
Dashboards7.70 Ratings6.00 Ratings
Standard reports7.90 Ratings9.00 Ratings
Custom reports5.00 Ratings6.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
MailerLite
9.0
Ratings
12% above category average
Email Previews00 Ratings9.00 Ratings
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Drip Ecommerce CRMMailerLite
Small Businesses
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
Drip Ecommerce CRMMailerLite
Likelihood to Recommend
9.4
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.7
(0 ratings)
Support Rating
-
(0 ratings)
9.4
(0 ratings)
User Testimonials
Drip Ecommerce CRMMailerLite
Likelihood to Recommend
Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
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I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
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  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
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  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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Likelihood to Renew
No answers on this topic
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
No answers on this topic
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Support Rating
No answers on this topic
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
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MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Return on Investment
  • We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
  • We've seen a 10 percent increase in customer traffic on our website.
  • We've seen a 300 percent increase in online credit applications on our website and form conversions.
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  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
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ScreenShots

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations