Drawbridge (discontinued) vs. Lift AI

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drawbridge (discontinued)
Score 7.6 out of 10
N/A
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A
Lift AI
Score 0.0 out of 10
N/A
98% of your website traffic is anonymous. Lift AI provides a real-time buyer intent score for all website traffic (both ID revealed and anonymous traffic), producting a score that can be used to segment high, medium and low intent traffic. This helps to drive higher conversion rates to both e-commerce purchases and pipeline through lead gen.
$1,500
per month 20,000 Visitors, Single Website
Pricing
Drawbridge (discontinued)Lift AI
Editions & Modules
No answers on this topic
Essentials
$1500
per month 20,000 Visitors, Single Website
Premium
$2500
per month 20,000 Visitors, Multi-site Option
Unlimited
$3500
per month 20,000 Visitors, Multi-site Option
Offerings
Pricing Offerings
Drawbridge (discontinued)Lift AI
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Drawbridge (discontinued)Lift AI
Best Alternatives
Drawbridge (discontinued)Lift AI
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
Treasure Data
Treasure Data
Score 9.0 out of 10
Treasure Data
Treasure Data
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Drawbridge (discontinued)Lift AI
Likelihood to Recommend
2.0
(1 ratings)
-
(0 ratings)
User Testimonials
Drawbridge (discontinued)Lift AI
Likelihood to Recommend
Discontinued Products
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
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Lift AI
No answers on this topic
Pros
Discontinued Products
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
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Lift AI
No answers on this topic
Cons
Discontinued Products
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
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Lift AI
No answers on this topic
Alternatives Considered
Discontinued Products
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
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Lift AI
No answers on this topic
Return on Investment
Discontinued Products
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
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Lift AI
No answers on this topic
ScreenShots