Drawbridge (discontinued) vs. Identity Matrix

Drawbridge (discontinued)

4 Reviews and Ratings

Identity Matrix

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Drawbridge (discontinued)	Score7.6 out of 10	N/A	Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.	N/A
Identity Matrix	N/A	Mid-Size Companies (51-1,000 employees)	Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look…	$149 per month

Pricing

Drawbridge (discontinued)

Identity Matrix

No answers on this topic

No answers on this topic

Pricing Offerings
Drawbridge (discontinued)	Identity Matrix
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

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Best Alternatives
	Drawbridge (discontinued)	Identity Matrix
Small Businesses	FullContact Score8 out of 10	FullContact Score8 out of 10
Medium-sized Companies	No answers on this topic	No answers on this topic
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Drawbridge (discontinued)	Identity Matrix
Likelihood to Recommend	2.0 (1 ratings)	- (0 ratings)

User Testimonials
	Drawbridge (discontinued)	Identity Matrix
Likelihood to Recommend	Discontinued Products It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met. Incentivized Verified User Read full review	Identity Matrix No answers on this topic
Pros	Discontinued Products tracks browsing habits makes personalized recommendations tracks online activity Incentivized Verified User Read full review	Identity Matrix No answers on this topic
Cons	Discontinued Products well, it's tracking you, so that's a problem IoT - connected to all smart devices user interface is only for advanced users can give incorrect and inappropriate links for setting difficult to control broad settings terrible customer support (what do you expect from LinkedIN) Incentivized Verified User Read full review	Identity Matrix No answers on this topic
Alternatives Considered	Discontinued Products In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is. Incentivized Verified User Read full review	Identity Matrix No answers on this topic
Return on Investment	Discontinued Products Troubleshooting no ROI as too much troubleshooting goes into each project did not synchronize teams' needs poor user interface waste of time Incentivized Verified User Read full review	Identity Matrix No answers on this topic
ScreenShots		Identity Matrix Screenshots