Domo vs. Vertify

Domo is great when you want to see lots of values historically or see data you can see natively in a platform. As I mentioned earlier, Domo is the only way our Marketing and Sales teams can see when their emails were opened and compare the send time - this is an example of data I can't see natively.

Incentivized

When we first implemented, there were a lot of fields not set up/syncing properly. But by consulting with Vertify, for a lot of hours, we have been able to work through a lot of those errors, and our Account Manager and the tech support people like Markus and Jamie have been very supportive and helpful in getting us up and running properly.

• Provides data acquisition, transformation and visualization all administered from one cloud-based tool. No switching between tools or cobbling different products together.
• Provides GUI and MySQL interfaces for data manipulation for both entry-level and advanced users.
• Huge amount of data connectors out of the box, plus you can easily create your own custom connectors.

Incentivized

• All clients in the CRM are mirrored in the ESP.
• Data points about client interaction are pushed to the email tool.
• Emails can be triggered based off activities that are tracked in the CRM.
• One or two-way syncs can be configured.

Incentivized

• When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
• Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.

Incentivized

• I think the UI could get a refresher. It looks a little old-school and I sometimes get lost in the navigation.
• I saw some inconsistencies on the scheduler, most likely caused by time zone differences. One dialogue reflected the user's time zone, the next server's time zone.

Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.

A business management platform has to be flexible to provide solutions for customers from any business environment, but that flexibility has to be delivered without requiring complex business process re-engineering and massive data conversion efforts. Domo’s web-based architecture and wealth of connectivity options allow rapid setup for any business. If your marketing company is wrestling with channel return on investment or your educational organization is drowning in data, Domo has the tools and capability to use your data and turn it into something useful for you

Incentivized

Creating a mapping between source and target while also using lookups and transformations is not trivial. And VertifyData solved this reasonably well, at least all users in my organization understood it pretty quickly.

It is not the easiest user interface to read/understand. However, once you understand how it works, then using it is not that bad. It's hard to remember what feature is listed under what tab (Manage vs. Define). A suggestion would be to get all call to actions on the same page

Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.

Incentivized

It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.

Incentivized

Domo is by far the industry leader. Other tools/platforms have unique strengths, but from an overall perspective, Domo is the most versatile and does an exceptional job in all areas. This is critical when it comes to "scale". A BI project may start with a siloed scope, but as the project bares fruit, others begin to ask how they can participate/leverage the tool/platform for their own projects - because of this, Domo's versatility is incredibly important

Incentivized

We were using Scribe for similar tasks but with different connectors. And it served us well, so absolutely no hard feelings here. But when it came to creating complex workflows, we instantly understood Vertify's approach better. Data lookup and transformation e.g. are pretty easy in Vertify and ease of use was definitely what we were looking for.

• Domo has allowed us to see much more clearly what is working for students on our programs, and what is not. This enables us to consolidate success and further develop where there are areas of concern.
• The verbatim comments in Domo makes the reports especially attractive to staff, since they are able to engage directly with students' personal opinions and not just with rating scales.

Incentivized

• Independently, teams are able to carry out their process with less communication and at a higher level of accuracy.
• VertifyData is actively taking into consideration, consulting, and supporting our plans to build out the business