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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score7.7 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    LinkedIn Sales Navigator

    Score8.7 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    D&B OptimizerLinkedIn Sales Navigator
    Editions & Modules
    No answers on this topic
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    D&B OptimizerLinkedIn Sales Navigator
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B OptimizerLinkedIn Sales Navigator
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    LinkedIn
    Chose LinkedIn Sales Navigator
    N/A
    Incentivized
    Chose LinkedIn Sales Navigator
    We selected Sales Navigator because (most of the time) people's Linkedin profiles are a source for very accurate/real-time information on people's current position. DiscoverOrg has great data but they are limited to larger companies, meaning they don't have much info on middle …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    68 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    D&B OptimizerLinkedIn Sales Navigator
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and LinkedIn Sales Navigator
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    LinkedIn Sales Navigator
    7.5
    179 Ratings
    3% below category average
    Advanced search3.52 Ratings7.9179 Ratings
    Identification of new leads5.12 Ratings7.5177 Ratings
    List quality5.12 Ratings7.6173 Ratings
    List upload/download8.02 Ratings6.9118 Ratings
    Ideal customer targeting4.42 Ratings7.8172 Ratings
    Load time/data access8.02 Ratings7.4159 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and LinkedIn Sales Navigator
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    LinkedIn Sales Navigator
    7.1
    177 Ratings
    9% below category average
    Contact information6.92 Ratings7.3156 Ratings
    Company information6.22 Ratings7.1177 Ratings
    Industry information7.12 Ratings6.8172 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and LinkedIn Sales Navigator
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    7% below category average
    LinkedIn Sales Navigator
    7.0
    174 Ratings
    6% below category average
    Lead qualification process6.01 Ratings5.7133 Ratings
    Smart lists and recommendations6.02 Ratings7.1156 Ratings
    Salesforce integration9.02 Ratings6.3128 Ratings
    Company/business profiles4.32 Ratings8.5170 Ratings
    Data hygiene8.82 Ratings6.3152 Ratings
    Automatic data refresh6.22 Ratings6.5132 Ratings
    Filters and segmentation8.21 Ratings9.1160 Ratings
    Alerts and reminders00 Ratings7.5152 Ratings
    Tags00 Ratings6.3126 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and LinkedIn Sales Navigator
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    LinkedIn Sales Navigator
    6.2
    77 Ratings
    18% below category average
    Append emails to records7.31 Ratings5.865 Ratings
    Sales email templates00 Ratings6.670 Ratings
    Best Alternatives
    D&B OptimizerLinkedIn Sales Navigator
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerLinkedIn Sales Navigator
    Likelihood to Recommend
    8.0
    (2 ratings)
    7.9
    (180 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    6.2
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    D&B OptimizerLinkedIn Sales Navigator
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    No answers on this topic
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    Support Rating
    Dun Bradstreet
    No answers on this topic
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    Implementation Rating
    Dun Bradstreet
    No answers on this topic
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.