TrustRadius

Digital Turbine vs. GroundTruth

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Digital Turbine
Score 5.0 out of 10
N/A
Digital Turbine is a mobile growth platform for advertisers, publishers, carriers and OEMs. By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supports advertising and monetization. The company is headquartered in Austin, Texas, with offices globally, and includes services and technology from the former Fyber and AdColony software providers, acquired by Digital Turbine.N/A
GroundTruth
Score 6.2 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Pricing
Digital TurbineGroundTruth
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Digital TurbineGroundTruth
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Digital TurbineGroundTruth
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Digital TurbineGroundTruth
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User Ratings
Digital TurbineGroundTruth
Likelihood to Recommend
-
(0 ratings)
8.6
(0 ratings)
User Testimonials
Digital TurbineGroundTruth
Likelihood to Recommend
No answers on this topic
Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.
Verified User
Anonymous
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Pros
No answers on this topic
  • Excellent CPM
  • Optimizes delivery when given multiple creatives
  • Good customer service
Mike McPeak | TrustRadius Reviewer
Mike McPeak
Growth Marketing Director
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Cons
No answers on this topic
  • There is a learning curve to GroundTruth. The UI/UX can be improved further
  • Bounce rates are high due to mobile only campaigns
  • Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.
Verified User
Anonymous
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Alternatives Considered
No answers on this topic
GroundTruth was recommended to us by a vendor and was the only product we evaluated
Mike McPeak | TrustRadius Reviewer
Mike McPeak
Growth Marketing Director
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Return on Investment
No answers on this topic
  • We can take on more clients because of the ease of use for GroundTruth
  • We can have multiple users
Darrell Canty | TrustRadius Reviewer
Darrell Canty
Digital Marketing Analyst
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ScreenShots