DemandWorks Media vs. Martal Group

My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.

Incentivized

Martal Group really is the perfect partner to attract new customers and grow the business.They understood our business very quickly and acquire suitable customers with realizable projects.

• Deliver Quality Leads.
• Reps have great communication and are always willing to help.
• Always giving recommendations on how to better this campaign if it is one that has a larger audience size.

Incentivized

• Detail oriented - with contracts
• Organized - with weekly reporting
• Communication - at rep and management level

• I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
• Their self-service site is not that user-friendly. There could be room for improvement

Incentivized

• Heavily relied (almost solely relied) on email.
• Did not have enough actual conversations with the potential customers.
• Did not do a lot of qualifications/conversations to see if the customer was really interested in our product/services.
• Did not use content, videos, and other tools to "prime the pump" or see if there was interest.

Incentivized

I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.

Incentivized

• Quality leads that our clients love
• DemandPro isn't the best ROI if you're looking at on-site engagement
• ability to run tons of campaigns with them at one time

Incentivized

• Did not yield a lot of leads.
• Did not get a lot of qualified leads.
• Not a good ROI due to the above.
• On the positive, everyone was professional.
• The team provided regular updates.

Incentivized